Global Social Content & Partnerships Lead

Brobston Group; New York (NY); On-site; USD 85,000 - 110,000; Full time

Job summary

Brobston Group is seeking a seasoned social content strategist to develop and execute campaigns across sports partnerships, brand moments, and global activations. You will lead strategic planning to grow audience engagement and brand affinity while driving measurable business impact.

Collaborate with marketing, creative, and partnerships teams to deliver cohesive storytelling, monitor trends and performance, manage content calendars, and define success metrics across channels.

Qualifications

• 5+ years in social media or content strategy.
• Experience with large-scale campaigns or brand activations.
• Strong understanding of platforms, audience behavior, trends and analytics.
• Excellent communication, presentation, and project management.
• Organizational skills and stakeholder partnership.
• Ability to translate business objectives into measurable strategies.

Responsibilities

• Develop and execute social content strategies and publishing plans for sports partnerships, brand messaging, product launches, and campaigns.
• Plan social coverage of major sports and cultural moments, from pre-campaign planning through publishing and post-campaign analysis.
• Partner with marketing, creative, communications, partnerships, regional, and other cross-functional teams to deliver cohesive storytelling.
• Monitor social platforms, trends, consumer behavior, and performance; use insights to optimize content and recommend future strategies.
• Maintain content calendars, oversee quality and brand consistency across global channels, and define success metrics.

Skills

Content strategy

Social media

Digital marketing

Project management

Stakeholder management

Analytics

Communication

Job description

Brobston Group is seeking a seasoned social content strategist to develop and execute campaigns across sports partnerships, brand moments, and global activations. You will lead strategic planning to grow audience engagement and brand affinity while driving measurable business impact.

Collaborate with marketing, creative, and partnerships teams to deliver cohesive storytelling, monitor trends and performance, manage content calendars, and define success metrics across channels.