Global Brand Campaigns Lead — Senior Associate

Brobston Group; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Brobston Group is seeking a Brand Marketing professional to support global Master Brand strategy and develop World of Ralph Lauren campaigns and related brand initiatives. You will coordinate cross-functional teams and regions to ensure cohesive storytelling from planning through execution.

Responsibilities include coordinating timelines, assets, budget tracking, and analyzing performance to inform future campaigns.

Qualifications

• 3-5 years of experience in brand marketing or related field.
• Strong understanding of integrated marketing principles.
• Excellent project management, communication, presentation, and organizational skills.
• Collaborative, proactive, solutions-oriented approach with cross-functional relationship-building skills.
• Data-informed mindset and familiarity with digital, social, content, and broader 360 marketing ecosystems.
• Experience working with global or regional teams; interest in fashion and brand.

Responsibilities

• Support global brand strategies, seasonal plans, campaign briefs, and planning materials.
• Coordinate campaign timelines, deliverables, feedback, approvals, and assets across internal teams and regional partners.
• Manage the global brand calendar, track milestones and dependencies, and communicate updates to stakeholders.
• Coordinate meetings, status updates, recaps, and follow-ups across cross-functional workstreams.
• Support budget tracking, purchase orders, resource coordination, and project workflows.
• Track campaign performance, synthesize insights, and prepare campaign recaps and leadership presentations.

Skills

Brand marketing

Integrated marketing

Project management

Communication

Presentation

Organizational skills

Cross-functional relationships

Data-informed mindset

AI tools familiarity

Tools

AI tools

Job description

Brobston Group is seeking a Brand Marketing professional to support global Master Brand strategy and develop World of Ralph Lauren campaigns and related brand initiatives. You will coordinate cross-functional teams and regions to ensure cohesive storytelling from planning through execution.

Responsibilities include coordinating timelines, assets, budget tracking, and analyzing performance to inform future campaigns.