Public Relations Senior Manager, Brand Communications

Brobston Group; New York (NY); On-site; USD 130,000 - 180,000; Full time

Job summary

Brobston Group seeks a Public Relations Senior Manager, Brand Communications to lead integrated communications for global brand initiatives. You’ll translate business priorities into media opportunities, manage press relationships, and guide programs from planning through execution and measurement.

You will collaborate with cross-functional teams and regional offices to ensure consistent messaging across markets, monitor outcomes, and continuously optimize strategies and programs.

Qualifications

• Bachelor’s degree in communications, PR, journalism, marketing, or related field.
• 7+ years of PR or communications experience, preferably global brand or agency.
• Proven ability to develop and execute integrated strategies across channels and markets.
• Strong media relations, writing, editing, presentation and project management skills.

Responsibilities

• Develop communications strategies and media plans for brand initiatives, partnerships, philanthropic programs, innovation, hospitality, and special projects.
• Build relationships with media contacts and lead the creation of press releases, pitches, messaging, briefing materials, and digital content.
• Partner with cross-functional teams and regional offices to provide communications counsel and ensure consistent execution.
• Manage program timelines, approvals, agency coordination, product seeding, and press event support.
• Monitor and report on media coverage and initiative results, applying insights to future plans.
• Track media, cultural, current-event, and competitor developments to identify opportunities and anticipate risks.

Skills

Media relations

Writing

Editing

Presentation

Project management

Education

Bachelor's degree in communications or related field

Tools

Microsoft Office

Media monitoring tools

Job description

Summary

The Public Relations Senior Manager, Brand Communications leads integrated communications strategies for global brand initiatives and special projects. This role translates business priorities into media opportunities, manages press relationships, and guides programs from planning through execution and measurement.

Responsibilities

• Develop communications strategies and media plans for brand initiatives, partnerships, philanthropic programs, innovation, hospitality, and special projects.
• Build relationships with media contacts and lead the creation of press releases, pitches, messaging, briefing materials, and digital content.
• Partner with cross-functional teams and regional offices to provide communications counsel and ensure consistent execution.
• Manage program timelines, approvals, agency coordination, product seeding, and press event support.
• Monitor and report on media coverage and initiative results, applying insights to future plans.
• Track media, cultural, current-event, and competitor developments to identify opportunities and anticipate risks.

Requirements

• Bachelor's degree in communications, public relations, journalism, marketing, or a related field.
• At least 7 years of public relations or communications experience, preferably in a global brand, fashion, luxury, lifestyle, or agency environment.
• Proven ability to develop and execute integrated communications strategies for high-profile initiatives across channels and markets.
• Strong media relations, writing, editing, presentation, project management, and stakeholder relationship skills.
• Sound judgment, business acumen, attention to detail, and proficiency in Microsoft Office; familiarity with media monitoring and measurement tools.