Senior Marketing AD & CRM Integration Lead

Boehringer Ingelheim Pharmaceuticals, Inc.; Ridgefield (CT); Hybrid; USD 196,000 - 294,000; Full time

Job summary

Boehringer Ingelheim Pharmaceuticals, Inc. in Ridgefield, CT seeks a Sr. AD, Marketing, CRM Integration to lead brand plans, marketing tactics, and budget management.

Role requires deep pharma marketing experience, leadership, and cross-functional collaboration; hybrid on-site with 2-3 days/week in office; travel may be required. You will drive global brand planning processes, ICP generation, and forecast/budget oversight while coordinating with internal and external stakeholders to meet

Qualifications

• Eight-plus (8+) years’ experience in the pharmaceutical industry or marketing, including five (5) years US pharmaceutical marketing or related pharma experience.
• Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g., Google, third party media providers, social media community platforms, etc.)
• Experience in guiding and integrating digital analytics and driving metrics-based optimization strongly preferred.
• Demonstrated leadership skills.
• Previous supervisory experience preferred.
• Demonstrated project management skills.
• Demonstrated ability to manage budget and resources.
• Demonstrated ability to achieve results in a highly matrixed organization.
• History of successful performance.
• Demonstrates acceptable level of performance for all Sr. AD, Marketing competencies/capabilities and AAI Behaviors.
• Proficiency in MS Office, Outlook and database applications.
• Ability to travel (may include overnight travel).

Responsibilities

• Manages and coordinates the development, implementation and monitoring of core elements of the brand plans.
• Leads the development and implementation of marketing tactics to ensure attainment of goals related to these core elements.
• Oversees development and implementation of relevant tactical plans (i.e., sales/promotional tools, samples, PR/media, websites, market research, etc.)
• Represent brand with internal and external stakeholders.
• Plays a lead role in the development and execution of brand positioning and messaging to achieve goals.
• Collaborates with and coordinates with other brand team members, external agencies and BIPI extended team members' alignment of marketing tactics with overall strategy.
• Monitors/analyzes product and market performance, competitive intelligence, market research to identify key growth opportunities and challenges facing the brand to define actions/tactics to advance brand toward its strategic objectives.
• Assists in the development and monitoring of product forecasts and brand expense budgets.
• Meets financial targets for the brand including net sales, discounts, market share and expenses.
• Supports annual business planning process as per schedule.
• Presents to Senior Management as needed.
• Manages and implements Phase IV and Life Cycle Management Plans to optimize brand's long-term commercial value.

Skills

Leadership

Budgeting

Project management

Strategic thinking

Team supervision

Communication

Travel readiness

Tools

MS Office

Outlook

Database applications

Job description

Boehringer Ingelheim Pharmaceuticals, Inc. in Ridgefield, CT seeks a Sr. AD, Marketing, CRM Integration to lead brand plans, marketing tactics, and budget management.

Role requires deep pharma marketing experience, leadership, and cross-functional collaboration; hybrid on-site with 2-3 days/week in office; travel may be required. You will drive global brand planning processes, ICP generation, and forecast/budget oversight while coordinating with internal and external stakeholders to meet