Senior Brand Manager — Electric Fleets & Strategic Campaigns

NextGenEnergyJobs; Beverly (MA); Hybrid; USD 120,000 - 160,000; Part time

Job summary

Highland Electric Fleets is seeking a senior marketing leader to own brand, content, and product marketing strategy. You will develop messaging, position products, and enable sales teams across multiple channels to drive high-profile sponsorships and partnerships.

The role requires a track record of leading integrated campaigns, briefing agencies, and coordinating cross-functional teams. Strong communication skills and experience in B2B or public sector marketing are highly valued.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 7+ years of brand, content, and/or product marketing experience.
• Experience developing integrated marketing campaigns, preferably for high-profile sponsorships.
• Experience owning content production end to end — briefing creative, directing agencies and production crews.
• Experience developing product positioning, messaging, and sales enablement materials that connect a product or service to customer outcomes.
• Proven ability to lead cross-functional initiatives across content, digital, paid media, events, and PR.
• Experience with sponsorship activation and major brand events preferred.
• Outstanding communication, project management, and stakeholder management skills.
• Ability to synthesize complex information into compelling benefits, messaging, and presentations.
• Experience in B2B or public sector marketing a plus.

Skills

Brand marketing

Content marketing

Product marketing

Integrated campaigns

Messaging development

Sales enablement materials

Cross-functional collaboration

Communication

Project management

Stakeholder management

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

Highland Electric Fleets is seeking a senior marketing leader to own brand, content, and product marketing strategy. You will develop messaging, position products, and enable sales teams across multiple channels to drive high-profile sponsorships and partnerships.

The role requires a track record of leading integrated campaigns, briefing agencies, and coordinating cross-functional teams. Strong communication skills and experience in B2B or public sector marketing are highly valued.