Senior Brand Manager: Content, Campaigns & Activation

Highland-Electric-Fleets; Beverly (MA); On-site; USD 160,000 - 175,000; Full time

Job summary

Highland Electric Fleets is seeking a strategic Senior Brand Manager to lead how the brand shows up in market, owning our content engine, campaigns, and the LA28 sponsorship activation.

The role requires translating complex offerings into clear positioning and giving sales teams compelling collateral. You will brief internal creative teams, manage production calendars, and drive stories that resonate with school districts, municipalities, fleets, and community stakeholders.

Qualifications

• 7+ years of brand, content, and/or product marketing experience.
• Experience owning content production end to end — briefing creative, directing agencies and production crews.
• Experience developing product positioning, messaging, and sales enablement materials.
• Demonstrated experience with sponsorship activation and major brand events.

Responsibilities

• Own Highland's content engine end to end — from narrative and concept through production, launch, and repurposing across channels.
• Build and maintain the content calendar to drive an integrated message across channels.
• Lead content review and approvals, including customer, legal, and sponsorship compliance sign-off.
• Manage the content library to support future activation and sales enablement.
• Lead activation of integrated brand campaigns from brief and creative development through launch, optimization, and reporting.

Skills

Brand marketing

Content marketing

Product marketing

Campaign management

Sponsorship activation

Cross-functional leadership

Content production end-to-end

Messaging & positioning

Education

Bachelor's degree in Marketing, Communications, or a related field

Job description

Highland Electric Fleets is seeking a strategic Senior Brand Manager to lead how the brand shows up in market, owning our content engine, campaigns, and the LA28 sponsorship activation.

The role requires translating complex offerings into clear positioning and giving sales teams compelling collateral. You will brief internal creative teams, manage production calendars, and drive stories that resonate with school districts, municipalities, fleets, and community stakeholders.