Senior Growth Marketing Leader

Highland-Electric-Fleets; Beverly (MA); On-site; USD 145,000 - 165,000; Full time

Benefits offered by this job

Competitive base salary

Health, Vision & Dental coverage

Paid Time Off

Job summary

Highland Electric Fleets seeks a hands-on Senior Manager, Growth Marketing to own digital marketing and lead generation. You will lead demand-gen strategy, optimize campaigns with an agency, and drive scalable pipeline growth across paid media, SEO, email, and website.

The role emphasizes analytics, AI-enabled efficiency, and collaboration with Sales to target districts and municipalities. The ideal candidate is analytical, with 7+ years in growth marketing, hands-on platform expertise, and a

Qualifications

• 7+ years of growth, digital, or performance marketing experience.
• Experience managing agencies or external vendors and driving strong results.
• Deep hands-on experience with analytics platforms (GA4, Looker, HubSpot, etc.) and testing frameworks (A/B, multivariate).
• Deep hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, and paid social tools.
• Experience developing full-funnel strategies across acquisition, nurture, and retention.
• Working knowledge of SEO, CRO, and marketing automation tools (HubSpot, etc.).
• Highly analytical, with strong communication skills and the ability to distill complexity into clear recommendations.
• A continuous learner who stays on top of new tools and tactics, and isn’t afraid to challenge how we currently do things.

Responsibilities

• Own full-funnel growth strategy across paid media (Google, LinkedIn, Meta, TikTok), SEO/AEO, email, and web to drive qualified leads and maximize ROI.
• Direct our digital marketing agency on demand generation strategy and paid media execution - reviewing, approving, and optimizing campaigns to hit CPL and pipeline targets.
• Develop paid acquisition strategies tailored to priority personas (e.g., superintendents, directors of transportation, CFOs/business managers, school board members).
• Collaborate with Sales and Market Development to align campaign targeting with key territories, procurement cycles, and prospect lists to fill the pipeline.
• Own Highland’s marketing data integrity and single source of truth across GA4, HubSpot, Looker, and ad platform dashboards.
• Partner with the agency on reporting infrastructure to track core funnel KPIs across all digital channels with a goal to continually improve quality of leads.
• Turn data insights into test plans and growth hypotheses; lead reporting cycles to share learnings and recommendations with leadership.
• Own landing page strategy and performance, collaborating with the agency, design, content, and web development resources as needed.
• Take a practical, efficiency-minded approach to AI and marketing tools - you don’t need to be an AI expert, but you know how to put the right tools to work for targeting, campaign optimization, content, and analytics.

Skills

Growth marketing

Analytics

Agency management

Paid media

A/B testing

Tools

GA4

Looker

HubSpot

SEMrush

Job description

Highland Electric Fleets seeks a hands-on Senior Manager, Growth Marketing to own digital marketing and lead generation. You will lead demand-gen strategy, optimize campaigns with an agency, and drive scalable pipeline growth across paid media, SEO, email, and website.

The role emphasizes analytics, AI-enabled efficiency, and collaboration with Sales to target districts and municipalities. The ideal candidate is analytical, with 7+ years in growth marketing, hands-on platform expertise, and a