Senior Brand Manager

NextGenEnergyJobs; Beverly (MA); Hybrid; USD 120,000 - 160,000; Part time

Job summary

Highland Electric Fleets is seeking a senior marketing leader to own brand, content, and product marketing strategy. You will develop messaging, position products, and enable sales teams across multiple channels to drive high-profile sponsorships and partnerships.

The role requires a track record of leading integrated campaigns, briefing agencies, and coordinating cross-functional teams. Strong communication skills and experience in B2B or public sector marketing are highly valued.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 7+ years of brand, content, and/or product marketing experience.
• Experience developing integrated marketing campaigns, preferably for high-profile sponsorships.
• Experience owning content production end to end — briefing creative, directing agencies and production crews.
• Experience developing product positioning, messaging, and sales enablement materials that connect a product or service to customer outcomes.
• Proven ability to lead cross-functional initiatives across content, digital, paid media, events, and PR.
• Experience with sponsorship activation and major brand events preferred.
• Outstanding communication, project management, and stakeholder management skills.
• Ability to synthesize complex information into compelling benefits, messaging, and presentations.
• Experience in B2B or public sector marketing a plus.

Skills

Brand marketing

Content marketing

Product marketing

Integrated campaigns

Messaging development

Sales enablement materials

Cross-functional collaboration

Communication

Project management

Stakeholder management

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

Highland Electric Fleets’ mission is to make electric fleets accessible and affordable for all, enabling communities to realize the benefits of cleaner, quieter and healthier fleets.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• 7+ years of brand, content, and/or product marketing experience
• Strong track record of developing and executing integrated marketing campaigns, preferably in support of high-profile sponsorships
• Demonstrated experience owning content production end to end — briefing creative, directing agencies and production crews
• Experience developing product positioning, messaging, and sales enablement materials that connect a product or service to customer outcomes
• Proven ability to lead cross-functional initiatives across content, digital, paid media, events, and PR
• Demonstrated experience with sponsorship activation and major brand events preferred
• Outstanding communication, project management, and stakeholder management skills
• Ability to synthesize complex information into compelling benefits, messaging, and presentations
• Experience in B2B or public sector marketing a plus