Brand & Content Strategy Executive

Talanto; Northern (KY); Hybrid; USD 13,000 - 15,000; Full time

Benefits offered by this job

Health insurance

Vision coverage

Dental coverage

Paid Time Off

401(k) program and company match

Bonus program

Job summary

Highland in the United States is seeking a strategic Senior Brand Manager to shape how the brand appears in market. Own the content engine from concept through production, and lead integrated campaigns including activation of the LA28 sponsorship.

You will translate complex offerings into clear positioning, enable sales with collateral, and collaborate with internal teams, agencies, and production crews to deliver on-message assets across channels.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 7+ years of brand, content, and/or product marketing experience.
• Strong track record of developing and executing integrated marketing campaigns.
• Experience owning content production end to end, briefing creative and directing agencies.
• Experience developing product positioning, messaging, and sales enablement materials.
• Proven ability to lead cross-functional initiatives across content, digital, paid media, events and PR.
• Experience with sponsorship activation and major brand events preferred.
• Outstanding communication, project management, and stakeholder management skills.
• Ability to translate complex information into compelling benefits and messaging.
• Experience in B2B or public sector marketing a plus.

Responsibilities

• Own Highland's content engine end to end - narrative through production, launch and repurposing.
• Build and sustain the content calendar for a unified message across channels.
• Coordinate with Creative Director on shoots with Team USA athletes and events.
• Lead content reviews for customer, legal, and sponsorship sign-off.
• Manage the content library to support activation and sales enablement.
• Lead activation of integrated campaigns from brief to launch and optimization.
• Deliver LA28 activation work with internal and external teams across national and local audiences.
• Develop product positioning and collateral that links features to outcomes.
• Track campaign performance and translate data into actionable improvements.

Skills

Brand marketing

Content marketing

Product marketing

Content production

Messaging

Cross-functional leadership

Sponsorship activation

Communication

Project management

Stakeholder management

B2B marketing

Education

Bachelor's degree in Marketing, Communications, or a related field

Job description

Highland in the United States is seeking a strategic Senior Brand Manager to shape how the brand appears in market. Own the content engine from concept through production, and lead integrated campaigns including activation of the LA28 sponsorship.

You will translate complex offerings into clear positioning, enable sales with collateral, and collaborate with internal teams, agencies, and production crews to deliver on-message assets across channels.