Senior Brand Manager, Content & Campaigns

Highland Electric Fleets; Beverly (MA); On-site; USD 160,000 - 175,000; Full time

Benefits offered by this job

Competitive base salary

Bonus program

Health, Vision, and Dental coverage

401(k) program and company match

Generous Paid Time Off

Collaborative team environment

Job summary

Highland Electric Fleets in Beverly, MA seeks a Senior Brand Manager to lead our market presence, own the content engine from concept to production, and manage campaigns including the LA28 sponsorship.

You will translate our Electrification-as-a-Service offering into clear messaging, equip sales with collateral, and drive sponsorship activations with districts and municipalities, balancing creativity with business results.

Qualifications

• Proven track record in developing and executing integrated marketing campaigns.
• Experience owning content production end to end with internal teams and agencies.
• Experience translating product capabilities into compelling messaging for districts and municipalities.
• Strong stakeholder management and cross-functional collaboration.
• Experience with sponsorship activations preferred.
• Outstanding communication and project management skills.

Responsibilities

• Own Highland's content engine end to end — from narrative and concept through production, launch, and repurposing across channels.
• Build and maintain the content calendar to drive an integrated message across channels.
• Lead content review and approvals, including customer, legal, and sponsorship compliance sign-off.
• Lead activation of integrated brand campaigns from brief and creative development through launch, optimization, and reporting.
• Deliver Highland's LA28 Olympic & Paralympic activation with internal and external teams, ensuring assets, content, and messaging connect with audiences.
• Track, analyze, and report on campaign effectiveness, adjusting as needed to meet KPIs.

Skills

Brand Marketing

Content Production

Campaign Activation

Cross-functional Leadership

Sponsorship Activation

Messaging & Positioning

Stakeholder Management

B2B Marketing

Communication Skills

Education

Bachelor's degree in Marketing or Communications

Job description

Highland Electric Fleets in Beverly, MA seeks a Senior Brand Manager to lead our market presence, own the content engine from concept to production, and manage campaigns including the LA28 sponsorship.

You will translate our Electrification-as-a-Service offering into clear messaging, equip sales with collateral, and drive sponsorship activations with districts and municipalities, balancing creativity with business results.