Growth Marketing Lead — Paid Media & Analytics (B2G/B2B)

Highland Electric Fleets; Beverly (MA); On-site; USD 145,000 - 165,000; Full time

Benefits offered by this job

Bonus program

Health, Vision & Dental

Paid time off

401(k) match

Job summary

Highland Electric Fleets in Beverly, MA is seeking a hands-on Senior Manager, Growth Marketing to own the digital marketing engine and lead generation strategy. This individual contributor role reports to the Senior Director, Marketing and focuses on accelerating customer acquisition through campaigns and agency leadership.

The ideal candidate is highly analytical with deep paid media expertise, and skilled at using AI tools to improve processes.

Qualifications

• 7+ years in growth, digital, or performance marketing with channel ownership.
• Senior individual contributor with subject-matter expertise.
• Experience managing agencies or external vendors and driving results.
• Deep hands-on analytics with GA4, Looker, HubSpot, etc.
• Hands-on with Google Ads, LinkedIn Ads, Meta Ads and paid social tools.
• Experience building full-funnel strategies across acquisition, nurture and retention.
• Working knowledge of SEO, CRO, and marketing automation tools.

Responsibilities

• Own full-funnel growth strategy across paid media, SEO, email, and web.
• Direct the digital agency on demand generation strategy and paid media execution.
• Develop paid acquisition strategies for priority personas.
• Collaborate with Sales and Market Development to align targeting and pipeline.
• Manage agency relationships and approve deliverables against brand and performance.
• Oversee media budget and pacing to maximize ROI.
• Translate data insights into test plans and growth hypotheses.

Skills

Growth marketing

Paid media strategy

Lead generation

Analytics

Cross-functional collaboration

Tools

GA4

Looker

HubSpot

SEMrush

Google Ads

LinkedIn Ads

Meta Ads

Job description

Highland Electric Fleets in Beverly, MA is seeking a hands-on Senior Manager, Growth Marketing to own the digital marketing engine and lead generation strategy. This individual contributor role reports to the Senior Director, Marketing and focuses on accelerating customer acquisition through campaigns and agency leadership.

The ideal candidate is highly analytical with deep paid media expertise, and skilled at using AI tools to improve processes.