Senior Manager, Growth Marketing

NextGenEnergyJobs; Beverly (MA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Highland Electric Fleets is seeking a senior growth marketer to own channel strategy, run performance marketing programs, and partner with agencies to drive results. You will analyze performance data across GA4, Looker, and HubSpot, and lead testing initiatives (A/B, multivariate) across Google, LinkedIn, and Meta ads.

The role requires deep experience in full-funnel marketing—acquisition, nurture, and retention.

Qualifications

• 7+ years of growth/digital/performance marketing experience with channel ownership and performance.
• Senior individual contributor and subject-matter expert.
• Experience managing agencies or external vendors to drive partner results.
• Hands-on with analytics platforms (GA4, Looker, HubSpot) and testing frameworks (A/B, multivariate).
• Experience with Google/LinkedIn/Meta Ads and paid social tools.
• Full-funnel marketing experience across acquisition, nurture, retention.
• Working knowledge of SEO, CRO, and marketing automation tools (HubSpot).
• Highly analytical with strong communication and ability to distill complexity into clear recommendations.
• Continuous learner who challenges current approaches and stays updated on tools and tactics.
• Experience in B2B or public sector (B2G) marketing is a plus.

Skills

Channel ownership

Growth marketing strategy

Agency management

Analytics-driven

Strong communication

Continuous learner

B2B/B2G marketing

Cross-functional collaboration

Tools

GA4

Looker

HubSpot

A/B testing

Multivariate testing

Google Ads

LinkedIn Ads

Meta Ads

Job description

Highland Electric Fleets’ mission is to make electric fleets accessible and affordable for all, enabling communities to realize the benefits of cleaner, quieter and healthier fleets.

Requirements

• 7+ years of experience in growth, digital, or performance marketing with a track record of owning channel strategy and performance
• Comfortable operating as a senior individual contributor and subject-matter expert
• Experience managing agencies or external vendors and driving strong results from partners
• Deep hands-on experience with analytics platforms (GA4, Looker, HubSpot, etc.) and testing frameworks (A/B, multivariate)
• Deep hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, and paid social tools
• Experience developing full-funnel strategies across acquisition, nurture, and retention
• Working knowledge of SEO, CRO, and marketing automation tools (HubSpot, etc.)
• Highly analytical, with strong communication skills and the ability to distill complexity into clear recommendations
• A continuous learner who stays on top of new tools and tactics, and isn’t afraid to challenge how we currently do things
• Experience in B2B or public sector (B2G) marketing a plus