Senior Brand Manager, Content & Digital - Flexible/Remote

Kimberly-Clark USA; Chicago (IL); Hybrid; USD 95,000 - 135,000; Full time

Benefits offered by this job

Flexible work model

Competitive benefits

Job summary

Kimberly-Clark is seeking a Senior Associate Brand Manager to lead content and connections for iconic brands like Huggies, Kleenex, Cottonelle, Scott, Kotex, Poise and Depend. You’ll shape brand narratives and digital experiences that resonate with consumers worldwide.

You’ll partner with cross-functional teams—media, design, and e-commerce—to strengthen brand equity, drive growth, and deliver integrated national and retail campaigns across channels.

Qualifications

• Bachelor's Degree or higher in Marketing/Business related field; MBA preferred.
• 3+ years experience in brand management or digital marketing.
• Experience at a Fortune 500 CPG company.
• Familiarity with brand development planning, innovation, and ideation processes.
• Experience developing digital marketing strategy and activation plans.
• Strong analytical knowledge with ability to drive to solutions.
• Ability to influence and deliver compelling communication.

Responsibilities

• Lead brand content and connections across media, design, and platforms.
• Create compelling stories and assess brand, market, and consumer trends.
• Influence and lead projects cross-functionally using business acumen.
• Collaborate across categories to drive efficient brand building.
• Conduct analyses to identify trends and inform brand plans.
• Oversee influencer, paid, and organic social campaigns.
• Own search strategies (paid and organic) with agency partners.

Skills

Brand management

Digital marketing

Analytics

Education

Bachelor's degree or higher in Marketing/Business

MBA (preferred)

Job description

Kimberly-Clark is seeking a Senior Associate Brand Manager to lead content and connections for iconic brands like Huggies, Kleenex, Cottonelle, Scott, Kotex, Poise and Depend. You’ll shape brand narratives and digital experiences that resonate with consumers worldwide.

You’ll partner with cross-functional teams—media, design, and e-commerce—to strengthen brand equity, drive growth, and deliver integrated national and retail campaigns across channels.