Senior Associate Brand Manager

Kimberly-Clark Corporation; United States; On-site; USD 116,000 - 144,000; Full time

Benefits offered by this job

Flexible work options

401(k) and Profit Sharing

Competitive base pay with bonus

Job summary

Kimberly-Clark Corporation in Chicago, IL is seeking a Senior Associate Brand Manager to drive end‑to‑end brand strategies for iconic brands like Huggies, Kleenex, and Poise. You will lead cross‑functional teams across marketing, digital, and shopper channels to strengthen brand equity and retail performance.

The role emphasizes analytical problem solving, data‑driven decision making, and the ability to influence stakeholders.

Qualifications

• Bachelor’s degree or higher in Marketing/Business; MBA preferred.
• 3+ years of business experience; brand management or digital marketing preferred.
• Experience at a Fortune 500 CPG company.
• Familiarity with brand development planning and innovation processes.
• Experience developing digital marketing strategy and activation plans.
• Strong analytical knowledge and data-driven decision making.
• Ability to influence and deliver compelling communication.
• Experience working with cross-functional groups including finance, sales, operations, planning.

Responsibilities

• Actively participate in the execution of brand commercial programs and oversees owned channel content design strategy and execution.
• Creates compelling stories and makes sound recommendations about the brand, competitive, category, customer or consumer trends to enhance the brand’s equity and market performance.
• Use business acumen in conjunction with marketing competency to influence and lead projects cross‑functionally.
• Collaborate across categories, to identify and proactively drive efficient brand building.
• Actively conduct both basic and in‑depth analysis to identify problems, find trends, develop hypothesis, and drive the organization towards decisions to strengthen the brand’s plan.
• Oversees influencer and paid and organic social campaigns.
• Holistic search strategy: take the reins on both paid and organic search.
• You’ll work closely with agency and internal teams to develop and execute a unified strategy that ensures Poise is always discoverable and top‑of‑mind.
• Benefit visualizations: bring the brand to life through compelling visuals and product demonstrations that educate and inspire.
• Own end‑to‑end strategy, toolkits, and execution across shopper marketing and partner with our digital commerce leads to drive the retail plans.
• Be the architect of our digital shelf.

Skills

Brand management experience

Digital marketing

Cross-functional collaboration

Analytical thinking

Communication skills

Project leadership

Education

Bachelor’s Degree in Marketing/Business

MBA

Job description

Senior Associate Brand Manager Job Description

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional® At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground‑breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

About You

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

Job Responsibilities

• Actively participate in the execution of brand commercial programs and oversees owned channel content design strategy and execution.
• Creates compelling stories and makes sound recommendations about the brand, competitive, category, customer or consumer trends to enhance the brand’s equity and market performance.
• Use business acumen in conjunction with marketing competency to influence and lead projects cross‑functionally.
• Collaborate across categories, to identify and proactively drive efficient brand building.
• Actively conduct both basic and in‑depth analysis to identify problems, find trends, develop hypothesis, and drive the organization towards decisions to strengthen the brand’s plan.
• Oversees influencer and paid and organic social campaigns.
• Holistic search strategy: take the reins on both paid and organic search.
• You’ll work closely with agency and internal teams to develop and execute a unified strategy that ensures Poise is always discoverable and top‑of‑mind.
• Benefit visualizations: bring the brand to life through compelling visuals and product demonstrations that educate and inspire.
• Own end‑to‑end strategy, toolkits, and execution across shopper marketing and partner with our digital commerce leads to drive the retail plans.
• Be the architect of our digital shelf.
• You’ll lead the strategy and execution of product detail pages and brand store experiences that convert interest into loyalty.
• Collaborate cross‑functionally to drive more integrated national and retail media plans.

Required Qualifications

• Bachelor’s Degree or higher in Marketing/Business related field; MBA preferred.
• 3+ years previous business experience; brand management or digital marketing preferred.
• Previous marketing internship or full‑time experience at a Fortune 500 CPG company.
• Familiarity with brand development planning, innovation, and creative ideation processes.
• Experience developing digital marketing strategy and activation plans to deliver effective personalization.
• Strong analytical knowledge with ability to drive to solutions.
• Ability to influence and deliver compelling communication.
• Demonstrated positive energy to effectively represent brand internally and externally.
• Must be self‑driven, not deadline driven.
• Experience working with cross‑functional groups (e.g finance, sales, operations, planning).

Total Benefits

We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you. Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com

Flex That Works at Kimberly-Clark

We believe great work happens when people come together with purpose. That’s why we offer a flexible work model that blends remote work with intentional in‑person collaboration — helping you connect, grow, and innovate while maintaining the balance you value.

When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise.

We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. Employment is subject to verification of local policies.

Employment is subject to verification of pre‑screening tests which may include drug screening, background check, and DMV check.

Veterans and members of the Reserve and Guard are highly encouraged to apply.

#LI‑Hybrid Grade 9, grade level and / or compensation may vary based on location/country

Salary Range: 116,380 – 143,740 USD

At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.

Primary Location Chicago, IL, USA

Additional Locations

Worker Type Employee

Worker Sub‑Type Regular Time Type Full time

Kimberly-Clark and its trusted brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull‑Ups, GoodNites, Intimus, Neve, Plenitud, Sweety, Softex, Viva and WypAll, are an indispensable part of life for people in more than 175 countries by helping individuals experience more of what's important to them. We use sustainable practices that support a healthy planet, build stronger communities, and ensure our business thrives for decades to come. To learn more about the company's 150-year history of innovation, visit kimberly-clark.com.