Senior Associate Brand Manager

Kimberly-Clark USA; Chicago (IL); Hybrid; USD 95,000 - 135,000; Full time

Benefits offered by this job

Flexible work model

Competitive benefits

Job summary

Kimberly-Clark is seeking a Senior Associate Brand Manager to lead content and connections for iconic brands like Huggies, Kleenex, Cottonelle, Scott, Kotex, Poise and Depend. You’ll shape brand narratives and digital experiences that resonate with consumers worldwide.

You’ll partner with cross-functional teams—media, design, and e-commerce—to strengthen brand equity, drive growth, and deliver integrated national and retail campaigns across channels.

Qualifications

• Bachelor's Degree or higher in Marketing/Business related field; MBA preferred.
• 3+ years experience in brand management or digital marketing.
• Experience at a Fortune 500 CPG company.
• Familiarity with brand development planning, innovation, and ideation processes.
• Experience developing digital marketing strategy and activation plans.
• Strong analytical knowledge with ability to drive to solutions.
• Ability to influence and deliver compelling communication.

Responsibilities

• Lead brand content and connections across media, design, and platforms.
• Create compelling stories and assess brand, market, and consumer trends.
• Influence and lead projects cross-functionally using business acumen.
• Collaborate across categories to drive efficient brand building.
• Conduct analyses to identify trends and inform brand plans.
• Oversee influencer, paid, and organic social campaigns.
• Own search strategies (paid and organic) with agency partners.

Skills

Brand management

Digital marketing

Analytics

Education

Bachelor's degree or higher in Marketing/Business

MBA (preferred)

Job description

Senior Associate Brand Manager

Job Description Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional® At Kimberly-Clark, it's all here for you-innovation, growth, and the chance to make a real impact.

You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you'll help us deliver better care for billions of people around the world. It starts with YOU.

In one of our professional roles, you'll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. Job responsibilities include:

As a Senior Associate Brand Manager - Content & Connections , you have a talent for recognizing trends, brand building, aiming for bigger goals, and an active interest in keeping up with trends, market needs, and your organization's competitive standing. This role is perfect for a strategic thinker with a passion for storytelling, digital excellence, and cross-functional leadership.

In this role you will report to the Marketing Content & Connections Leader. You will bring strategic leadership across media, design, and owned platforms to fuel consumer love and brand equity. In this highly collaborative role, you'll partner with cross-functional teams - including Business Delivery, Agency Partners, Search & Content, CEX & Digital, Marketing Operations, and Design - to elevate and unify the Poise brand across every touchpoint.

In this role, you will:

• Actively participate in the execution of brand commercial programs and oversees owned channel content design strategy and execution.
• Creates compelling stories and makes sound recommendations about the brand, competitive, category, customer or consumer trends to enhance the brand's equity and market performance.
• Use business acumen in conjunction with marketing competency to influence and lead projects cross-functionally.
• Collaborate across categories, to identify and proactively drive efficient brand building.
• Actively conduct both basic and in-depth analysis to identify problems, find trends, develop hypothesis, and drive the organization towards decisions to strengthen the brand's plan.
• Oversees influencer and paid and organic social campaigns
• Holistic search strategy: take the reins on both paid and organic search. You'll work closely with agency and internal teams to develop and execute a unified strategy that ensures Poise is always discoverable and top-of-mind.
• Benefit visualizations: bring the brand to life through compelling visuals and product demonstrations that educate and inspire.
• Own end-to-end strategy, toolkits, and execution across shopper marketing and partner with our digital commerce leads to drive the retail plans.
• Be the architect of our digital shelf. You'll lead the strategy and execution of product detail pages and brand store experiences that convert interest into loyalty.
• Collaborate cross-functionally to drive more integrated national and retail media plans.

To succeed in this role, you will need the following qualifications:

Required Qualifications

• Bachelor's Degree or higher in Marketing/Business related field; MBA preferred.
• 3+ years previous business experience; brand management or digital marketing preferred.
• Previous marketing internship or full-time experience at a Fortune 500 CPG company.
• Familiarity with brand development planning, innovation, and creative ideation processes.
• Experience developing digital marketing strategy and activation plans to deliver effective personalization.
• Strong analytical knowledge with ability to drive to solutions.
• Ability to influence and deliver compelling communication.
• Demonstrated positive energy to effectively represent brand internally and externally.
• Must be self-driven, not deadline driven.
• Experience working with cross-functional groups (e.g finance, sales, operations, planning)

Total Benefits

We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.

Here are just a few of the benefits you'd enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com

Flex That Works at Kimberly-Clark

We believe great work happens when people come together with purpose. That's why we offer a flexible work model that blends remote work with intentional in-person collaboration - helping you connect, grow, and innovate while maintaining the balance you value.