Brand Growth Manager | Hybrid & Digital Strategy

Kimberly-Clark Corporation; United States; On-site; USD 116,000 - 144,000; Full time

Benefits offered by this job

Flexible work options

401(k) and Profit Sharing

Competitive base pay with bonus

Job summary

Kimberly-Clark Corporation in Chicago, IL is seeking a Senior Associate Brand Manager to drive end‑to‑end brand strategies for iconic brands like Huggies, Kleenex, and Poise. You will lead cross‑functional teams across marketing, digital, and shopper channels to strengthen brand equity and retail performance.

The role emphasizes analytical problem solving, data‑driven decision making, and the ability to influence stakeholders.

Qualifications

• Bachelor’s degree or higher in Marketing/Business; MBA preferred.
• 3+ years of business experience; brand management or digital marketing preferred.
• Experience at a Fortune 500 CPG company.
• Familiarity with brand development planning and innovation processes.
• Experience developing digital marketing strategy and activation plans.
• Strong analytical knowledge and data-driven decision making.
• Ability to influence and deliver compelling communication.
• Experience working with cross-functional groups including finance, sales, operations, planning.

Responsibilities

• Actively participate in the execution of brand commercial programs and oversees owned channel content design strategy and execution.
• Creates compelling stories and makes sound recommendations about the brand, competitive, category, customer or consumer trends to enhance the brand’s equity and market performance.
• Use business acumen in conjunction with marketing competency to influence and lead projects cross‑functionally.
• Collaborate across categories, to identify and proactively drive efficient brand building.
• Actively conduct both basic and in‑depth analysis to identify problems, find trends, develop hypothesis, and drive the organization towards decisions to strengthen the brand’s plan.
• Oversees influencer and paid and organic social campaigns.
• Holistic search strategy: take the reins on both paid and organic search.
• You’ll work closely with agency and internal teams to develop and execute a unified strategy that ensures Poise is always discoverable and top‑of‑mind.
• Benefit visualizations: bring the brand to life through compelling visuals and product demonstrations that educate and inspire.
• Own end‑to‑end strategy, toolkits, and execution across shopper marketing and partner with our digital commerce leads to drive the retail plans.
• Be the architect of our digital shelf.

Skills

Brand management experience

Digital marketing

Cross-functional collaboration

Analytical thinking

Communication skills

Project leadership

Education

Bachelor’s Degree in Marketing/Business

MBA

Job description

Kimberly-Clark Corporation in Chicago, IL is seeking a Senior Associate Brand Manager to drive end‑to‑end brand strategies for iconic brands like Huggies, Kleenex, and Poise. You will lead cross‑functional teams across marketing, digital, and shopper channels to strengthen brand equity and retail performance.

The role emphasizes analytical problem solving, data‑driven decision making, and the ability to influence stakeholders.