Senior Manager, Consumer Analytics

Kimberly-Clark Corporation; United States; Hybrid; USD 140,000 - 173,000; Full time

Benefits offered by this job

Overtime pay

401(k) and Profit-Sharing plan

Hybrid remote/in-person work model

Job summary

Kimberly-Clark Corporation seeks a Senior Manager, Consumer Analytics to partner with senior leadership and cross-functional teams to develop North American consumer insights that guide brand strategies. The role emphasizes building talent, influencing decisions, and driving data-driven opportunities across the organization.

You will manage complex analytics initiatives, leverage external data sources, and translate insights into actionable recommendations to shape brand performance and growth

Qualifications

• Undergraduate degree.
• Advanced degree preferred.
• 10+ years of experience in a data-centric role with direct experience with advanced analytics solutions like marketing mix modeling and marketing attribution models.
• Direct experience with syndicated data sources like Nielsen, IRI, Numerator and/or NPD.
• Proven application of behavioral science and forward-thinking research tools.

Responsibilities

• Manage advanced analytics projects, including external suppliers, to ensure projects are executed in an accurate, timely, and cost-efficient manner.
• Support Emerging Analytics team on analytics pilots within the sector, helping to provide business context to the execution and results.
• Apply sound understanding of current and emerging advanced analytics methodologies, action as the functional expert in the application of consumer practices.
• Partner with cross-functional teams to help identify relevant business issues, research objectives and hypotheses to address brand questions and needs.
• Develop the appropriate learning plans to evaluate hypotheses that can assist in meeting business objectives and utilize appropriate analytic techniques to develop and test hypotheses, draw relevant inferences, and create recommendations to define business opportunities.
• Synthesize, interpret, and apply information/data to establish facts and develop insights to provide new perspectives on the brand, category, consumers, and innovation pathways.

Skills

Advanced analytics

Marketing mix modeling

Marketing attribution

Syndicated data (Nielsen/IRI/NPD)

Behavioral science

Leadership

Cross-functional collaboration

Education

Undergraduate degree

Advanced degree preferred

Job description

Senior Manager, Consumer Analytics Job Description You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. This position is an influential business partner to the senior leadership team and cross functional community. You will be responsible for proactively partnering with key cross functional partners to develop, manage and execute North American learning plans with the purpose of developing deep consumer insights to guide brand strategies and assessing market dynamics to identify areas of opportunity. You will analyze robust internal and external consumer data sources to distill insights, recommending ways to manage and optimize the business. You will be looked upon to build talent of others by developing and sharing best practices with both the Insights & Analytics team and broader multi-functional teams. This role requires a confident and inspirational leader with a successful track record of developing and implementing strategic plans, building exceptional partnerships, and influencing all levels of the organization.

About You

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

Job responsibilities include:

• Manage advanced analytics projects, including external suppliers, to ensure projects are executed in an accurate, timely, and cost-efficient manner.
• Support Emerging Analytics team on analytics pilots within the sector, helping to provide business context to the execution and results.
• Apply sound understanding of current and emerging advanced analytics methodologies, action as the functional expert in the application of consumer practices.
• Partner with cross-functional teams to help identify relevant business issues, research objectives and hypotheses to address brand questions and needs.
• Develop the appropriate learning plans to evaluate hypotheses that can assist in meeting business objectives and utilize appropriate analytic techniques to develop and test hypotheses, draw relevant inferences, and create recommendations to define business opportunities.
• Synthesize, interpret, and apply information/data to establish facts and develop insights to provide new perspectives on the brand, category, consumers, and innovation pathways.

To succeed in this role, you will need the following qualifications:

• Undergraduate degree.
• Advanced degree preferred.
• 10+ years of experience in a data-centric role with direct experience with advanced analytics solutions like marketing mix modeling and marketing attribution models.
• Direct experience with syndicated data sources like Nielsen, IRI, Numerator and/or NPD.
• Proven application of behavioral science and forward-thinking research tools. (e.g., In market optimization, Understanding Media & content optimization, 1st party data usage and application, and 1:1 Targeting & Personalization).
• Demonstrated examples of personal leadership leveraging consumer insights to develop story for brand and tailoring results presentations to different groups, including senior leadership.
• Ability to work effectively with all levels of business team management.
• Proven ability in translating data to knowledge to actionable recommendations.
• Proven ability to integrate data from different data sources to provide clarity and direction to multi-functional team.
• Strong influencing skills to convince partners and management on strategic direction.

Preferred Experience:

• Strong analytics skills and experience with diagnosing and resolving complex problems and translating to business opportunities.
• Excels at translating and simplifying complex data and insights, crafting stories on implications across the business.
• Experience and/or passion for fast moving metrics to enable faster test, learn & optimization cycles for content & media plans.
• Experience driving innovation from initial concept development through to in-market measurement.
• Proven ability to create testable hypotheses from data-driven insights, especially within dynamic media plans.
• Led by Purpose. Driven by You.

Total Benefits

We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you. Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see http://www.mykcbenefits.com/ Flex That Works at Kimberly-Clark We believe great work happens when people come together with purpose. That’s why we offer a flexible work model that blends remote work with intentional in-person collaboration — helping you connect, grow, and innovate while maintaining the balance you value.

• Along with base pay, this position is eligible for overtime pay and a comprehensive benefits suite, including our 401(k) and Profit-Sharing plan.
• Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan.
• At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow.
• Along with base pay, this position is eligible for overtime pay and a comprehensive benefits suite.

Primary Location Chicago Commercial Center Additional Locations Worker Type Employee Worker Sub-Type Regular Time Type Full time

When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise.

We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification.

Employment is subject to verification of local policies.

Employment is subject to verification of pre-screening tests which may include drug screening, background check, and DMV check.

Veterans and members of the Reserve and Guard are highly encouraged to apply.

#LI-Hybrid Salary Range: 140,320 – 173,360 USD

Kimberly-Clark and its trusted brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Neve, Plenitud, Sweety, Softex, Viva and WypAll, are an indispensable part of life for people in more than 175 countries by helping individuals experience more of what's important to them.

We use sustainable practices that support a healthy planet, build stronger communities, and ensure our business thrives for decades to come.

To learn more about the company's 150-year history of innovation, visit kimberly-clark.com.