Brand Manager, Consumer Growth & Insights

Kimberly-Clark; Chicago (IL); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible work model

Relocation assistance

Total benefits package

Job summary

Kimberly-Clark in the United States is seeking a Senior Associate Brand Manager to lead marketing planning and execution for the Kotex brand in the US. You will translate consumer insights into action, develop campaigns, and influence cross-functional teams across Insights, Sales, Supply Chain, and R&D.

The role requires 3+ years in brand management or consumer marketing, a bachelor’s degree in marketing or business, strong analytical skills with syndicated data, and the ability to drive ABP,

Qualifications

• Bachelor’s Degree in Marketing, Business, or related field.
• 3+ years of experience in brand management or consumer marketing.
• Previous marketing full-time or internship experience at a CPG organization.
• Strong analytical expertise with syndicated consumption data and reporting tools (e.g., Nielsen and/or IRI).
• Proven ability to influence and deliver compelling communication across stakeholder groups.
• Familiarity with brand development planning, innovation, and strategy processes.
• Demonstrated positive energy and credibility when representing the brand internally and externally.
• Experience working cross-functionally with partners such as Finance, Sales, Supply Chain, Operations, Digital, or Planning.

Responsibilities

• Provide project and/or marketing leadership on key initiatives to grow the brand’s marketplace position.
• Execute annual ABP and marketing plans that deliver financial objectives and align with brand strategies.
• Analyze consumer data, market share and sales reports to understand brand performance and track ROI.
• Create compelling stories and sound recommendations about brand trends and market dynamics.
• Develop and implement distribution, packaging, shelving and merchandising strategies and plans.
• Use business acumen and marketing competency to influence and lead cross-functional projects.
• Identify and develop relevant consumer and/or shopper insights.
• Collaborate across categories to drive efficient brand building.
• Conduct both basic and in-depth analysis to drive brand decisions.

Skills

Brand management

Consumer marketing

Analytical skills

Nielsen/IRI data

Cross-functional collaboration

Communication

Education

Bachelor’s Degree in Marketing, Business, or related field

MBA preferred

Job description

Kimberly-Clark in the United States is seeking a Senior Associate Brand Manager to lead marketing planning and execution for the Kotex brand in the US. You will translate consumer insights into action, develop campaigns, and influence cross-functional teams across Insights, Sales, Supply Chain, and R&D.

The role requires 3+ years in brand management or consumer marketing, a bachelor’s degree in marketing or business, strong analytical skills with syndicated data, and the ability to drive ABP,