Senior Associate Brand Manager

Kimberly-Clark USA; United States; Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible work model

Competitive benefits

Job summary

Kimberly-Clark USA is seeking a Senior Associate Brand Manager for the Scott bath tissue portfolio in North America, including Scott ComfortPlus and Scott 1000. You will lead in-year business planning, marketing execution, and cross-functional alignment with Supply Chain, Finance, R&D, Insights & Analytics, and Sales.

You’ll focus on consumer insights, trend tracking, and delivering marketing plans that drive brand equity and financial results, with a collaborative, cross-functional team.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 3+ years of brand management or consumer marketing experience.
• Public/corporate CPG experience preferred; strong data analysis skills.

Responsibilities

• Analyze consumer data, market share and sales reports to assess brand performance and ROI of marketing programs.
• Support marketing initiatives for brand growth, including launches and pricing.
• Create compelling brand narratives and identify trends to strengthen equity and performance.
• Conduct analyses to identify problems, derive insights, and drive brand plans with cross-functional partners.
• Develop consumer/shoppers insights and collaborate with Sales, Supply Chain and R&D.

Skills

Brand management

Data analytics

Cross-functional collaboration

CPG experience

Nielsen/Circana familiarity

Education

Bachelor's degree in Marketing or Business

Tools

Nielsen/Circana tools

Job description

Senior Associate Brand Manager - Scott® Bath

Join the team behind iconic brands like Huggies®, Kotex®, Poise® and Depend®. At Kimberly-Clark, it's all here for you-innovation, growth, and the chance to make a real impact.

You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you'll help us deliver better care for billions of people around the world. It starts with YOU.

In this role, you're a Senior Associate Brand Manager who has a talent for recognizing trends and aiming for bigger goals, and an active interest in keeping up with trends, market needs, and your organization's competitive standing. This is a marketer accountable for in-year business planning and marketing execution for the Scott® brand bath tissue portfolio in North America, inclusive of Scott ComfortPlus and Scott 1000. The Senior Associate Brand Manager leads key initiatives related to marketing planning & execution for the brand, as well as overall execution and results delivery for their business unit. As a Senior Associate Brand Manager, you will focus on the consumer and put them at the center of everything you do. You will drive work with cross-functional partners in a matrix organization to include Supply Chain, Finance, Research & Development, Insights & Analytics, and Sales.

About You

In one of our professional roles, you'll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

Job responsibilities include:

• Analyze consumer data, market share and sales reports to understand brand performance, product health and to track progress against marketing initiatives and return on investment analysis for marketing program
• Provide project and/or marketing support on key initiatives to help sustainably grow the brand's marketplace position (e.g. new product launches, pricing initiatives, etc.)
• Create compelling stories and make sound recommendations about the brand, competitive, category, customer, or consumer trends to enhance the brand's equity and market performance
• Actively conduct both basic and in-depth analysis to identify problems, find trends, develop hypothesis, and drive the organization towards decisions to strengthen the brand's plan
• Identify and develop relevant consumer and/or shopper insights
• Work closely with strategic customer teams to build and implement distribution, packaging, shelving and merchandising strategies and plans
• Execute annual business and marketing plans that deliver financial objectives
• Actively participate in the execution of brand commercial programs
• Use business acumen in conjunction with marketing competency to influence projects cross-functionally

To succeed in this role, you will need the following qualifications:

Required Qualifications

• Bachelor's Degree in Marketing, Business, or related field
• 3+ years of experience in brand management or consumer marketing.
• Previous marketing full-time or internship experience at a CPG organization.
• Strong analytical expertise with syndicated consumption data and reporting tools (e.g., Nielsen and/or Circana), including the ability to analyze trends, synthesize insights, and translate data into actionable business recommendations.
• Proven ability to influence and deliver compelling communication across stakeholder groups.
• Familiarity with brand development planning, innovation, and strategy processes.
• Demonstrated positive energy and credibility when representing the brand internally and externally.
• Experience working cross‑functionally with partners such as Finance, Sales, Supply Chain, Operations, Digital, or Planning.

Preferred Qualifications

• MBA preferred.
• Working knowledge of P&L management and key financial levers.

Led by Purpose. Driven by You.

Total Benefits

We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.

Here are just a few of the benefits you'd enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com

Flex That Works at Kimberly-Clark

We believe great work happens when people come together with purpose. That's why we offer a flexible work model that blends remote work with intentional in-person collaboration - helping you connect, grow, and innovate while maintaining the balance you value.