Senior Associate Brand Manager - Bath Tissue, Flexible Work

Kimberly-Clark USA; United States; Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible work model

Competitive benefits

Job summary

Kimberly-Clark USA is seeking a Senior Associate Brand Manager for the Scott bath tissue portfolio in North America, including Scott ComfortPlus and Scott 1000. You will lead in-year business planning, marketing execution, and cross-functional alignment with Supply Chain, Finance, R&D, Insights & Analytics, and Sales.

You’ll focus on consumer insights, trend tracking, and delivering marketing plans that drive brand equity and financial results, with a collaborative, cross-functional team.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 3+ years of brand management or consumer marketing experience.
• Public/corporate CPG experience preferred; strong data analysis skills.

Responsibilities

• Analyze consumer data, market share and sales reports to assess brand performance and ROI of marketing programs.
• Support marketing initiatives for brand growth, including launches and pricing.
• Create compelling brand narratives and identify trends to strengthen equity and performance.
• Conduct analyses to identify problems, derive insights, and drive brand plans with cross-functional partners.
• Develop consumer/shoppers insights and collaborate with Sales, Supply Chain and R&D.

Skills

Brand management

Data analytics

Cross-functional collaboration

CPG experience

Nielsen/Circana familiarity

Education

Bachelor's degree in Marketing or Business

Tools

Nielsen/Circana tools

Job description

Kimberly-Clark USA is seeking a Senior Associate Brand Manager for the Scott bath tissue portfolio in North America, including Scott ComfortPlus and Scott 1000. You will lead in-year business planning, marketing execution, and cross-functional alignment with Supply Chain, Finance, R&D, Insights & Analytics, and Sales.

You’ll focus on consumer insights, trend tracking, and delivering marketing plans that drive brand equity and financial results, with a collaborative, cross-functional team.