Senior Brand Leader: Growth & ROI for Global Tech

LG Electronics USA; Englewood Cliffs (NJ); On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

No-cost medical, dental, vision and Rx

401(k) matching

Generous paid time off

Short-term incentives

Mental health resources

Parental leave

Group life and disability insurance

Job summary

LG Electronics USA is seeking a senior marketing leader to drive brand strategy and integrated marketing for LG Pro Builder and SKS brands. You will oversee digital demand generation, CRM, SEO, website operations, and lead development to boost brand awareness and showroom traffic.

Responsibilities include managing agencies, assets, media campaigns, and promotional programs for retail and trade partners, while leading budgets, vendor relations, and ROI measurement.

Qualifications

• Bachelor's Degree in Marketing or a related field.
• 10+ years experience in marketing roles with major consumer brand
• Experience in Product Marketing as it pertains to product marketing communications and product management
• Experience in managing complex projects with national advertising agency, external marketing teams, and distributor partners to maximize ROI and deliver the branding strategy
• Demonstrable decision-making skills and intuition to deliver impactful brand building communications and insightful Voice of Consumer (VOC) messaging and positioning
• Demonstrated successes working effectively with sales teams is required
• Budget and agency management experience, including PR, advertising, creative services and production is required
• Proven leadership/management skills with effective oral, written and interpersonal communication skills is required
• Must be a highly engaged leader who is cognizant of the changes in the marketplace
• Ability to build consensus and obtain organizational alignment for initiatives is required
• A demonstrated track record of influencing priorities and motivating cross-functional partners for support is preferred

Responsibilities

• Lead brand strategy and integrated marketing execution for SKS and LG Pro Builder, including digital, media, channel, experiential, and local marketing.
• Manage digital demand generation, CRM, SEO/AEO, website operations, and lead development to drive brand awareness and showroom traffic.
• Oversee marketing agencies, creative asset development, media campaigns, and promotional programs for retail and trade partners.
• Manage marketing budgets, vendor relationships, invoice processing, and campaign ROI measurement.
• Support Sales through lead management, trade programs, customer engagement initiatives, and sales enablement tools.

Skills

Brand strategy

Digital marketing

CRM management

SEO

Budget management

Agency management

Cross-functional teamwork

Lead generation

Sales enablement

Project management

Education

Bachelor's Degree in Marketing or related field

Tools

CRM software

Web analytics tools

Marketing automation

Job description

LG Electronics USA is seeking a senior marketing leader to drive brand strategy and integrated marketing for LG Pro Builder and SKS brands. You will oversee digital demand generation, CRM, SEO, website operations, and lead development to boost brand awareness and showroom traffic.

Responsibilities include managing agencies, assets, media campaigns, and promotional programs for retail and trade partners, while leading budgets, vendor relations, and ROI measurement.