Senior Brand Manager - Growth & Digital Marketing

LG Electronics North America; Englewood Cliffs (NJ); On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

No-cost medical, dental, vision for员工及

401(k) with company match

Paid time off

Job summary

LG Electronics North America is seeking a senior marketing leader to drive brand strategy and integrated campaigns across SKS and LG Pro Builder. You will manage digital demand generation, CRM, SEO, and website operations to generate demand and showroom traffic.

You will oversee agencies, media, and promotions for national retail and trade partners, while leading budgets and cross-functional teams to maximize ROI. Strong leadership and VOC insights are essential.

Qualifications

• Bachelor's degree in Marketing or related field; 10+ years in consumer-brand marketing roles.
• Proven track record managing national brand campaigns and ROI-driven initiatives.
• Experience in product marketing communications and product management.
• Strong leadership, decision-making, and cross-functional collaboration skills.

Responsibilities

• Lead brand strategy and integrated marketing for SKS and LG Pro Builder, including digital, media, channel, experiential, and local marketing.
• Manage digital demand generation, CRM, SEO/AEO, website operations, and lead development to boost brand awareness and showroom traffic.
• Oversee marketing agencies, creative asset development, media campaigns, and promotional programs for retail and trade partners.
• Manage marketing budgets, vendor relations, invoice processing, and campaign ROI measurement.
• Support Sales through lead management, trade programs, customer engagement initiatives, and sales enablement tools.

Skills

Brand strategy

Marketing leadership

Demand generation

CRM management

SEO/SEM

Budget management

Cross-functional alignment

Education

Bachelor's degree in Marketing

Tools

CRM software

SEO tools

Website analytics

Agency management tools

Job description

LG Electronics North America is seeking a senior marketing leader to drive brand strategy and integrated campaigns across SKS and LG Pro Builder. You will manage digital demand generation, CRM, SEO, and website operations to generate demand and showroom traffic.

You will oversee agencies, media, and promotions for national retail and trade partners, while leading budgets and cross-functional teams to maximize ROI. Strong leadership and VOC insights are essential.