Senior Brand Manager (SKS)

LG Electronics; Englewood Cliffs (NJ); On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

No-cost medical benefits

401(k) with company match

Generous PTO

Short-term incentives

Mental health resources

Parental leave

Life and disability insurance

Job summary

LG Electronics is seeking an accomplished marketing leader to own brand strategy and drive integrated campaigns for our SKS and LG Pro Builder lines. You will orchestrate digital demand generation, CRM, SEO, and showroom traffic while guiding agencies and internal teams to maximize ROI.

With 10+ years in consumer marketing, you will lead cross-functional efforts, manage budgets, and enable sales through effective campaigning and VOC-driven messaging.

Qualifications

• Bachelor's Degree in Marketing or a related field.
• 10+ years of marketing experience with major consumer brands.
• Experience in product marketing communications and product management.
• Experience coordinating with national agencies and distributor partners to maximize ROI.
• Demonstrated decision-making skills and VOC messaging abilities.
• Proven leadership with sales teams; strong oral and written communication.
• Budget and agency management experience including PR and advertising.

Responsibilities

• Lead brand strategy and integrated marketing for SKS and LG Pro Builder, including digital, media, channel, experiential and local marketing.
• Manage digital demand generation, CRM, SEO/AEO, website operations, and lead development to drive brand awareness and showroom traffic.
• Oversee marketing agencies, creative asset development, media campaigns, and promotional programs for retail and trade partners.
• Manage marketing budgets, vendor relationships, invoice processing, and campaign ROI measurement.
• Support Sales through lead management, trade programs, customer engagement initiatives, and sales enablement tools.

Education

Bachelor's Degree in Marketing or related field

Tools

CRM systems

SEO tools

Website analytics

Job description

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations.Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment.Join us and become a part of a company that is shaping the future of technology.At LG, we strive to make Life Good for Everyone.

Responsibilities:

• Lead brand strategy and integrated marketing execution for SKS and LG Pro Builder, including digital, media, channel, experiential, and local marketing.
• Manage digital demand generation, CRM, SEO/AEO, website operations, and lead development to drive brand awareness and showroom traffic.
• Oversee marketing agencies, creative asset development, media campaigns, and promotional programs for retail and trade partners.
• Manage marketing budgets, vendor relationships, invoice processing, and campaign ROI measurement.
• Support Sales through lead management, trade programs, customer engagement initiatives, and sales enablement tools.

Qualifications:

Bachelor's Degree in Marketing or a related field

10+ years experience in marketing roles with major consumer brand

Experience in Product Marketing as it pertains to product marketing communications and product management

Experience in managing complex projects with national advertising agency, external marketing teams, and distributor partners to maximize ROI and deliver the branding strategy

Demonstrable decision-making skills and intuition to deliver impactful brand building communications and insightful Voice of Consumer (VOC) messaging and positioning

• Demonstrated successes working effectively with sales teams is required
• Budget and agency management experience, including PR, advertising, creative services and production is required
• Proven leadership/management skills with effective oral, written and interpersonal communication skills is required
• Must be a highly engaged leader who is cognizant of the changes in the marketplace
• Ability to build consensus and obtain organizational alignment for initiatives is required
• A demonstrated track record of influencing priorities and motivating cross-functional partners for support is preferred

$140,000 - $180,000 USD

Benefits Offered Full-Time Employees:

• No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
• Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investmentoptions.
• Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
• Performance based Short-Term Incentives (varies by role).
• Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
• Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
• Group Rate Life and Disability Insurance.

Benefits Offered Temporary/Contractors:

• Eligible for the relevant benefit programs offered through our partner agencies.

Applicants who need assistance or a reasonable accommodation during the hiring process may contact our team by phone at: 973-477-7090 or [e-mail]. This email and phone number will only reply to accommodation requests and is not intended for general employment inquiries.

All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in LG Electronics’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.