Global Brand Growth & Activation Lead

LG Electronics; Englewood Cliffs (NJ); On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

No-cost medical benefits

401(k) with company match

Generous PTO

Short-term incentives

Mental health resources

Parental leave

Life and disability insurance

Job summary

LG Electronics is seeking an accomplished marketing leader to own brand strategy and drive integrated campaigns for our SKS and LG Pro Builder lines. You will orchestrate digital demand generation, CRM, SEO, and showroom traffic while guiding agencies and internal teams to maximize ROI.

With 10+ years in consumer marketing, you will lead cross-functional efforts, manage budgets, and enable sales through effective campaigning and VOC-driven messaging.

Qualifications

• Bachelor's Degree in Marketing or a related field.
• 10+ years of marketing experience with major consumer brands.
• Experience in product marketing communications and product management.
• Experience coordinating with national agencies and distributor partners to maximize ROI.
• Demonstrated decision-making skills and VOC messaging abilities.
• Proven leadership with sales teams; strong oral and written communication.
• Budget and agency management experience including PR and advertising.

Responsibilities

• Lead brand strategy and integrated marketing for SKS and LG Pro Builder, including digital, media, channel, experiential and local marketing.
• Manage digital demand generation, CRM, SEO/AEO, website operations, and lead development to drive brand awareness and showroom traffic.
• Oversee marketing agencies, creative asset development, media campaigns, and promotional programs for retail and trade partners.
• Manage marketing budgets, vendor relationships, invoice processing, and campaign ROI measurement.
• Support Sales through lead management, trade programs, customer engagement initiatives, and sales enablement tools.

Education

Bachelor's Degree in Marketing or related field

Tools

CRM systems

SEO tools

Website analytics

Job description

LG Electronics is seeking an accomplished marketing leader to own brand strategy and drive integrated campaigns for our SKS and LG Pro Builder lines. You will orchestrate digital demand generation, CRM, SEO, and showroom traffic while guiding agencies and internal teams to maximize ROI.

With 10+ years in consumer marketing, you will lead cross-functional efforts, manage budgets, and enable sales through effective campaigning and VOC-driven messaging.