Senior Brand Manager (SKS)

LG Electronics USA; Englewood Cliffs (NJ); On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

No-cost medical, dental, vision and Rx

401(k) matching

Generous paid time off

Short-term incentives

Mental health resources

Parental leave

Group life and disability insurance

Job summary

LG Electronics USA is seeking a senior marketing leader to drive brand strategy and integrated marketing for LG Pro Builder and SKS brands. You will oversee digital demand generation, CRM, SEO, website operations, and lead development to boost brand awareness and showroom traffic.

Responsibilities include managing agencies, assets, media campaigns, and promotional programs for retail and trade partners, while leading budgets, vendor relations, and ROI measurement.

Qualifications

• Bachelor's Degree in Marketing or a related field.
• 10+ years experience in marketing roles with major consumer brand
• Experience in Product Marketing as it pertains to product marketing communications and product management
• Experience in managing complex projects with national advertising agency, external marketing teams, and distributor partners to maximize ROI and deliver the branding strategy
• Demonstrable decision-making skills and intuition to deliver impactful brand building communications and insightful Voice of Consumer (VOC) messaging and positioning
• Demonstrated successes working effectively with sales teams is required
• Budget and agency management experience, including PR, advertising, creative services and production is required
• Proven leadership/management skills with effective oral, written and interpersonal communication skills is required
• Must be a highly engaged leader who is cognizant of the changes in the marketplace
• Ability to build consensus and obtain organizational alignment for initiatives is required
• A demonstrated track record of influencing priorities and motivating cross-functional partners for support is preferred

Responsibilities

• Lead brand strategy and integrated marketing execution for SKS and LG Pro Builder, including digital, media, channel, experiential, and local marketing.
• Manage digital demand generation, CRM, SEO/AEO, website operations, and lead development to drive brand awareness and showroom traffic.
• Oversee marketing agencies, creative asset development, media campaigns, and promotional programs for retail and trade partners.
• Manage marketing budgets, vendor relationships, invoice processing, and campaign ROI measurement.
• Support Sales through lead management, trade programs, customer engagement initiatives, and sales enablement tools.

Skills

Brand strategy

Digital marketing

CRM management

SEO

Budget management

Agency management

Cross-functional teamwork

Lead generation

Sales enablement

Project management

Education

Bachelor's Degree in Marketing or related field

Tools

CRM software

Web analytics tools

Marketing automation

Job description

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment.Join us and become a part of a company that is shaping the future of technology.At LG, we strive to make Life Good for Everyone.

Responsibilities:

• Lead brand strategy and integrated marketing execution for SKS and LG Pro Builder, including digital, media, channel, experiential, and local marketing.
• Manage digital demand generation, CRM, SEO/AEO, website operations, and lead development to drive brand awareness and showroom traffic.
• Oversee marketing agencies, creative asset development, media campaigns, and promotional programs for retail and trade partners.
• Manage marketing budgets, vendor relationships, invoice processing, and campaign ROI measurement.
• Support Sales through lead management, trade programs, customer engagement initiatives, and sales enablement tools.

Qualifications:

• Bachelor's Degree in Marketing or a related field
• 10+ years experience in marketing roles with major consumer brand
• Experience in Product Marketing as it pertains to product marketing communications and product management
• Experience in managing complex projects with national advertising agency, external marketing teams, and distributor partners to maximize ROI and deliver the branding strategy
• Demonstrable decision-making skills and intuition to deliver impactful brand building communications and insightful Voice of Consumer (VOC) messaging and positioning
• Demonstrated successes working effectively with sales teams is required
• Budget and agency management experience, including PR, advertising, creative services and production is required
• Proven leadership/management skills with effective oral, written and interpersonal communication skills is required
• Must be a highly engaged leader who is cognizant of the changes in the marketplace
• Ability to build consensus and obtain organizational alignment for initiatives is required
• A demonstrated track record of influencing priorities and motivating cross-functional partners for support is preferred

Recruiting Range

$140,000-$180,000 USD

Benefits Offered Full-Time Employees:

• No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
• Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investmentoptions.
• Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
• Performance based Short-Term Incentives (varies by role).
• Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
• Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
• Group Rate Life and Disability Insurance.

Benefits Offered Temporary/Contractors:

• Eligible for the relevant benefit programs offered through our partner agencies.

Privacy Notice to California Applicants

Applicants who need assistance or a reasonable accommodation during the hiring process may contact our team by phone at: 973-477-7090 [e-mail]. This email and phone number will only reply to accommodation requests and is not intended for general employment inquiries.

All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.