Senior Brand Director: Build & Scale DTC, Retail & Partnerships

Verrus; New York (NY); On-site; USD 150,000 - 180,000; Full time

Job summary

Verrus in New York seeks a Senior Director of Brand to own the brand’s direction and execution. You will lead creative, content, social, partnerships, and retail activations, turning a strong foundation into visible, memorable work across DTC and physical channels.

The ideal candidate has built and led a consumer brand, makes decisive calls, and can grow a lean brand team while personally delivering high-impact campaigns and content that move the business forward.

Qualifications

• Must have built and executed brand work personally.
• Experience leading a lean, autonomous brand team.
• Strong judgment across brand strategy, creative and content.
• Proven ability to connect creative with customer acquisition and growth.

Responsibilities

• Own brand direction, voice, and visual expression.
• Lead creative, content, social, partnerships and owned media.
• Build partnerships with creators, talent and communities.
• Translate brand into retail presence and physical activations.
• Collaborate with Growth to link brand activity with acquisition.
• Maintain on-brand performance in testing and delivery.

Skills

Brand strategy

Team leadership

Content direction

Partnership development

DTC & retail

Job description

Verrus in New York seeks a Senior Director of Brand to own the brand’s direction and execution. You will lead creative, content, social, partnerships, and retail activations, turning a strong foundation into visible, memorable work across DTC and physical channels.

The ideal candidate has built and led a consumer brand, makes decisive calls, and can grow a lean brand team while personally delivering high-impact campaigns and content that move the business forward.