Brand Director: Lead & Launch Consumer Brands

Blackbird Recruiting; United States; On-site; USD 99,000 - 121,000; Full time

Job summary

Our client in Williamsburg is seeking a Brand Vision Director to lead a newly acquired brand from the ground up, shaping its vision, aesthetic, and market position. You will collaborate with creative, marketing, social, and development teams to execute the strategy and drive growth.

The role demands strong leadership, brand design sense, and a sharp business mindset to manage multiple initiatives and launches across channels.

Qualifications

• Experience managing consumer or e-commerce brands.
• Strong understanding of product development, branding, and digital marketing.
• Experience managing cross-functional teams.
• Strong business and commercial mindset.
• Excellent leadership, organization, and communication skills.
• Ability to manage multiple brands, projects, and priorities simultaneously.
• Experience in beauty, fashion, lifestyle, or consumer products is a plus.

Responsibilities

• Take full ownership and management of assigned brands.
• Oversee product development, production, packaging, and launches.
• Develop and manage overall brand strategy, positioning, and direction.
• Oversee marketing strategy across paid media, social media, email/SMS, influencer, and creative.
• Work closely with design, marketing, social media, development, and operations teams.
• Manage product launches and go-to-market strategies from concept through execution.
• Monitor sales, marketing performance, inventory, and overall brand performance.
• Identify opportunities for new products, partnerships, channels, and growth.
• Ensure consistent branding and messaging across all customer touchpoints.
• Set priorities and hold internal and external teams accountable for execution.

Skills

Brand management

Cross-functional leadership

Digital marketing

Product development

Strategic thinking

Communication

Leadership

Job description

Our client in Williamsburg is seeking a Brand Vision Director to lead a newly acquired brand from the ground up, shaping its vision, aesthetic, and market position. You will collaborate with creative, marketing, social, and development teams to execute the strategy and drive growth.

The role demands strong leadership, brand design sense, and a sharp business mindset to manage multiple initiatives and launches across channels.