Senior Brand Strategy Leader — Growth & Mentorship

AREA 23; New York (NY); In loco; USD 160.000 - 230.000; Tempo pieno

Descrizione del lavoro

Area23 in New York is seeking a VP/Director of Strategic Planning to lead brand strategy for complex accounts. You will drive growth, mentor teams, and shape campaigns with strategic storytelling, industry insight, and pharma market knowledge.

You will manage client workshops, develop junior staff, oversee talent development, and collaborate across disciplines to deliver results. This role requires 8+ years in agency brand strategy, strong leadership, and comfort with data-driven storytelling.

Competenze

• Bachelor's degree in Marketing, Advertising, Communications, or related field (preferred).
• 8+ years of brand strategy or market research experience in an agency setting (preferred).
• Proficiency in Microsoft Office, Teams, research tools (e.g., SERMO, Datamonitor), and social media platforms.
• Excellent communication, strategic thinking, and analytical skills.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines.
• Strong understanding of agency offerings, pharma marketing, and industry trends.
• Expertise in brand strategy, promotional strategy, and AI platform utilization.
• Curiosity, passion, and agility in a fast-paced environment.
• Collaborative mindset with ability to build strong relationships.
• Problem-solving, influence, and accountability skills to drive results.

Mansioni

• Lead strategic planning for multiple accounts, driving autonomy and proficiency.
• Develop and mentor junior team members on brand strategy deliverables.
• Lead new business development, immersion insight gathering, storytelling, and strategy development.
• Facilitate complex client workshops and brainstorming sessions.
• Supervise and mentor Directors and Associate Directors, fostering career growth.
• Manage talent development, hiring, staffing, and performance management.

Conoscenze

Brand strategy

Market research

Client management

Strategic storytelling

Leadership / mentoring

Pharma marketing

AI platform utilization

Analytical thinking

Formazione

Bachelor's degree in Marketing/Advertising/Communications or related field

Strumenti

Microsoft Office

Teams

SERMO

Datamonitor

Social media platforms

Descrizione del lavoro

Area23 in New York is seeking a VP/Director of Strategic Planning to lead brand strategy for complex accounts. You will drive growth, mentor teams, and shape campaigns with strategic storytelling, industry insight, and pharma market knowledge.

You will manage client workshops, develop junior staff, oversee talent development, and collaborate across disciplines to deliver results. This role requires 8+ years in agency brand strategy, strong leadership, and comfort with data-driven storytelling.