Chief Brand Architect for Fast-Growth CPG

Create Wellness; New York (NY); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Health, dental and vision benefits

401(k) plan

Equity and cash bonus

Job summary

Create Wellness in New York is seeking a VP of Brand to lead our brand function across digital and retail channels. You will shape strategy, oversee activations, partnerships, content, and communications to drive efficient acquisition and fast growth in a dynamic market.

You'll partner with founders and the SVP of Marketing to translate business goals into a bold annual plan, manage a team, and optimize brand touchpoints—from packaging to paid media—through disciplined measurement.

Qualifications

• 8+ years of experience in CPG, emergent brands, and omnichannel marketing.
• Experience leading brand activations and retail strategy.
• Proven leadership and vendor management.

Responsibilities

• Define and evolve brand strategy across digital, retail, and emerging channels.
• Oversee product positioning, messaging and brand standards.
• Translate business objectives into annual brand plan — activation calendar.
• Own brand guidelines; ensure fidelity across packaging, paid media, and retail touchpoints.
• Lead a high-performing team and manage external vendors.
• Build omnichannel campaigns that integrate DTC and retail.

Skills

Brand activation

Retail marketing

Leadership

Strategic thinking

Communications

Job description

Create Wellness in New York is seeking a VP of Brand to lead our brand function across digital and retail channels. You will shape strategy, oversee activations, partnerships, content, and communications to drive efficient acquisition and fast growth in a dynamic market.

You'll partner with founders and the SVP of Marketing to translate business goals into a bold annual plan, manage a team, and optimize brand touchpoints—from packaging to paid media—through disciplined measurement.