Head of Brand Growth & Omnichannel Activation

Alliance Consumer Growth, LLC; New York (NY); Vor Ort; USD 180.000 - 240.000; Vollzeit

Benefits dieser Stelle

Health/Dental/Vision covered

401k program

Equity & bonus

Zusammenfassung

Alliance Consumer Growth, LLC in New York seeks a VP of Brand to lead our brand functions across activations, partnerships, community, content, and comms. You’ll drive high-impact brand activities for efficient digital acquisition and rapid retail growth.

This role requires deep CPG brand activation experience, retail-focused marketing leadership, and a track record of turning brand investment into measurable business results in a fast-moving environment.

Qualifikationen

• 8+ years of experience in CPG brand marketing across omnichannel.
• Strong leadership with proven ability to scale brand programs.
• Experience translating business goals into annual brand plans.
• Ability to measure awareness, engagement, and ROI.
• Skilled in developing brand voice and visual identity.
• Comfort in fast-moving, founder-led environments.

Aufgaben

• Define and evolve brand strategy across digital, retail, and emerging channels.
• Oversee product positioning, messaging, and brand standards.
• Collaborate with founders and SVP to craft an activation calendar.
• Own brand guidelines and ensure consistency across touchpoints.
• Manage brand budget and allocate for maximum ROI.
• Lead a high-performing team of marketers and content creators.

Kenntnisse

CPG brand activation

Retail marketing

Brand leadership

Cross-functional collaboration

Data-driven optimization

Jobbeschreibung

Alliance Consumer Growth, LLC in New York seeks a VP of Brand to lead our brand functions across activations, partnerships, community, content, and comms. You’ll drive high-impact brand activities for efficient digital acquisition and rapid retail growth.

This role requires deep CPG brand activation experience, retail-focused marketing leadership, and a track record of turning brand investment into measurable business results in a fast-moving environment.