Senior Brand Manager — DTC & Omnichannel Growth

Everyday Dose Inc.; Oregon; Hybrid; USD 120,000 - 140,000; Full time

Benefits offered by this job

Health, Vision, and Dental Insurance

401K Match

Flexible Wellness Credits

Helpr family support

Job summary

Everyday Dose Inc. is seeking an experienced Senior Brand Manager to steward how our brand shows up, turning consumer understanding into ideas that build awareness, trial, and loyalty across campaigns, product launches, and key touchpoints—from DTC and Amazon to retail, social, events, and partnerships.

The role sits at the intersection of brand strategy, culture, creativity, and commerce, requiring a strategic yet hands-on marketer who can connect insights to action and drive initiatives

Qualifications

• 6+ years of brand management or equivalent marketing role in CPG preferred.
• Experience developing and executing integrated brand plans and GTM strategies.
• Experience with DTC-first omnichannel exposure (Amazon/retail).
• Ability to translate consumer insights into marketing that resonates.
• Strong sense of culture, creativity, and compelling storytelling.
• Excellent cross-functional collaboration and independent problem-solving.

Responsibilities

• Develop GTM strategy for campaigns and launches from positioning to execution.
• Build brand plans with creative, channel, social, events, and partnerships teams.
• Translate consumer insights and brand strategy into activations that drive awareness and loyalty.
• Support brand across DTC, Amazon, retail, and other channels with cohesive messaging.
• Identify opportunities to extend the brand into cultural moments via social, events, partnerships.
• Support product and brand partnerships to drive affinity and retention.
• Partner with cross-functional teams to align initiatives with strategy.
• Use data and feedback to sharpen brand approach over time.
• Report performance and learnings to cross-functional partners.
• Bring original ideas to continually push how the brand shows up.

Skills

Brand management

Go-to-market

Omnichannel (DTC/Amazon/retail)

Consumer insights to activation

Brand storytelling

Cross-functional collaboration

Project management

Communication

Self-starter

Job description

Everyday Dose Inc. is seeking an experienced Senior Brand Manager to steward how our brand shows up, turning consumer understanding into ideas that build awareness, trial, and loyalty across campaigns, product launches, and key touchpoints—from DTC and Amazon to retail, social, events, and partnerships.

The role sits at the intersection of brand strategy, culture, creativity, and commerce, requiring a strategic yet hands-on marketer who can connect insights to action and drive initiatives