Senior Brand & Digital Creative Lead

Knobelsdorff (KE); Goodhue Township (MN); On-site; USD 117,000 - 131,000; Full time

Benefits offered by this job

100% employer-paid health and dental

HSA contributions

Company-paid life insurance and 
disab

401(k) with company match

Performance-based incentives

Paid weekly wages

PTO, six paid holidays, and education

Employee discounts

Job summary

Knobelsdorff (KE) is seeking a Marketing Content Lead to own KE's brand standards and digital presence. You will direct photography, video, graphics, and written content across social media, website, recruiting, business development, and events.

This role requires delivering high‑quality, on‑brand creative work in a fast‑paced environment while upholding KE’s Safety, People, Passion, and Performance values.

Qualifications

• 10+ years of progressive experience in creative, digital marketing, content production, or a related field.
• Bachelor’s degree in Marketing, Communications, Graphic Design, Digital Media, Film, or a related field preferred; equivalent experience may be considered.
• Experience leading creative or digital initiatives from concept through final production.
• Hands‑on photography and videography experience, including capturing and editing content for digital platforms.
• Experience producing content for social media, websites, and marketing campaigns.
• Strong understanding of graphic design principles, brand standards, and visual communication.
• Experience writing content and messaging for multiple audiences.
• Proficiency with creative software and digital content tools, including Adobe Creative Cloud or similar tools.
• Experience directing contractors, agencies, photographers, videographers, designers, or other creative partners.
• Experience managing website content, SEO, and Content Management Systems preferred.
• Strong organization and project management skills with the ability to manage multiple projects and deadlines.
• Strong written, verbal, presentation, and creative direction skills.
• Portfolio demonstrating photography, videography, graphic design, and digital content preferred.
• Experience capturing content in active construction or industrial environments preferred.
• Experience within construction, electrical, industrial, manufacturing, or related industries preferred.
• Ability to travel regularly to jobsites, company locations, and events.
• Availability to occasionally work evenings or weekends for events and content capture.
• Valid driver’s license.

Responsibilities

• Establish, maintain, and evolve KE's brand and creative standards, including visual identity, templates, and usage guidelines.
• Ensure creative materials consistently reflect KE's brand standards.
• Own and organize the company's creative asset library, including photography, video, logos, graphics, and templates.
• Provide creative direction and constructive feedback on work produced internally and by external partners.
• Manage brand application for acquired companies, including businesses transitioning to the KE brand.
• Plan, capture, edit, and produce photography and video content for social media, the KE website, recruiting, business development, presentations, events, and other marketing initiatives.
• Travel to jobsites, company locations, and events to capture content.
• Develop graphics, written content, and other creative assets that support company initiatives.
• Create content designed for digital and social platforms, including short‑form video.
• Direct external photographers, videographers, designers, and other creative partners when additional support is needed.
• Own KE's website content and ongoing website updates.
• Monitor website content and site performance and recommend opportunities for improvement.
• Implement SEO recommendations in partnership with the Digital Marketing Specialist.
• Ensure website content accurately represents KE's services, projects, people, culture, and capabilities.
• Stay current on creative, web, and digital trends and identify new tools, formats, and approaches worth testing.
• Partner with Marketing Specialists, the Digital Marketing Specialist, Business Development, Recruiting, and leadership to develop creative solutions.
• Provide creative direction and content for KE's social media channels.
• Review advertising creative for alignment with KE brand standards.
• Translate creative requests into finished work through the Marketing team's intake process.
• Coordinate creative initiatives, production schedules, website projects, and deadlines through the enterprise marketing calendar.
• Balance multiple creative projects and priorities while maintaining quality and meeting deadlines.

Skills

Photography

Videography

Content production

Graphic design

Digital marketing

Brand management

Project management

Written content creation

Education

Bachelor’s degree in Marketing, Communications, Graphic Design, Digital Media, Film

Tools

Adobe Creative Cloud

SEO

Content Management Systems

Social media

Job description

Knobelsdorff (KE) is seeking a Marketing Content Lead to own KE's brand standards and digital presence. You will direct photography, video, graphics, and written content across social media, website, recruiting, business development, and events.

This role requires delivering high‑quality, on‑brand creative work in a fast‑paced environment while upholding KE’s Safety, People, Passion, and Performance values.