Brand Marketing Specialist: Digital Content & SEO

Puck Custom Enterprises; Manning (IA); Sur place; USD 52 000 - 70 000; Plein temps

Avantages offerts par ce poste

Health insurance

401(k) plan

Dental & Vision

Résumé du poste

Puck, Built to Lead, is seeking a Digital Marketing Specialist to strengthen the brand visually across channels. You will design content, assist with messaging, and develop materials for the website, press, and case studies.

Work with the marketing team on campaigns, social media, blogs, newsletters, events, and product storytelling. The role requires creativity, photography/videography, and proficiency with WordPress and SEO.

Qualifications

• Bachelor's or Technical Degree in Marketing, Communications, Digital Media or a related field, or equivalent practical experience.
• Two years of field experience.
• Experience in technical writing for various industries.
• Experience in Adobe Suite.
• Proficient in photography, videography, and photo/video editing.
• Website creation and content management.
• Communication proficiency (verbal and written).
• Organizational skills.
• Initiative.
• Teamwork orientation.
• Problem solving.
• Technical aptitude (digital platform and tools).
• Creativity.

Responsabilités

• Aid sales representatives on messaging and product positioning for different industries.
• Design, develop, and update visual concepts and content for the company website and other online experiences.
• Identify and deliver a progression of events in a storyboard manner.
• Plan, organize and schedule digital marketing for executive team review.
• Work with the team to identify content needed for the website, press releases and case studies.
• Produce written content for third party publishers to position the brand as knowledgeable and the industry standard through promotional content and objective guest articles.
• Assist in content creation for items such as blogs, newsletters, landing pages, and more for specified target audience.
• Prioritize and manage multiple projects within design specifications and budget restrictions.
• Design layouts for consumer facing brand digital experiences.
• Monitor, analyze, and work within marketing platforms like Google Ads to maintain a productive baseline of brand awareness online for relevant audiences.
• Assist in event planning, organization, and execution for in-person events and tours.
• Capture, edit, and publish attractive photo and video content of products for various platforms and uses.
• Promote brand awareness and engagement through company social media platforms and in-person events.
• Develop sales enablement materials, including flyers, brochures, and website updates, to support the sales team.
• Support internal branding initiatives such as the employee newsletter, Puck Magazine, YoDeck content, company PowerPoint presentations, and template creation.
• Other duties as assigned.

Connaissances

Adobe Suite

Photography

Videography

Content management

Verbal and written communication

Organizational skills

Initiative

Teamwork

Problem solving

Technical aptitude

Creativity

Formation

Bachelor's or Technical Degree in Marketing, Communications, Digital Media or related field

Outils

WordPress

WooCommerce

SEO

Description du poste

Puck, Built to Lead, is seeking a Digital Marketing Specialist to strengthen the brand visually across channels. You will design content, assist with messaging, and develop materials for the website, press, and case studies.

Work with the marketing team on campaigns, social media, blogs, newsletters, events, and product storytelling. The role requires creativity, photography/videography, and proficiency with WordPress and SEO.