Sr. Creative & Digital Manager

Knobelsdorff (KE); Goodhue Township (MN); On-site; USD 117,000 - 131,000; Full time

Benefits offered by this job

100% employer-paid health and dental

HSA contributions

Company-paid life insurance and 
disab

401(k) with company match

Performance-based incentives

Paid weekly wages

PTO, six paid holidays, and education

Employee discounts

Job summary

Knobelsdorff (KE) is seeking a Marketing Content Lead to own KE's brand standards and digital presence. You will direct photography, video, graphics, and written content across social media, website, recruiting, business development, and events.

This role requires delivering high‑quality, on‑brand creative work in a fast‑paced environment while upholding KE’s Safety, People, Passion, and Performance values.

Qualifications

• 10+ years of progressive experience in creative, digital marketing, content production, or a related field.
• Bachelor’s degree in Marketing, Communications, Graphic Design, Digital Media, Film, or a related field preferred; equivalent experience may be considered.
• Experience leading creative or digital initiatives from concept through final production.
• Hands‑on photography and videography experience, including capturing and editing content for digital platforms.
• Experience producing content for social media, websites, and marketing campaigns.
• Strong understanding of graphic design principles, brand standards, and visual communication.
• Experience writing content and messaging for multiple audiences.
• Proficiency with creative software and digital content tools, including Adobe Creative Cloud or similar tools.
• Experience directing contractors, agencies, photographers, videographers, designers, or other creative partners.
• Experience managing website content, SEO, and Content Management Systems preferred.
• Strong organization and project management skills with the ability to manage multiple projects and deadlines.
• Strong written, verbal, presentation, and creative direction skills.
• Portfolio demonstrating photography, videography, graphic design, and digital content preferred.
• Experience capturing content in active construction or industrial environments preferred.
• Experience within construction, electrical, industrial, manufacturing, or related industries preferred.
• Ability to travel regularly to jobsites, company locations, and events.
• Availability to occasionally work evenings or weekends for events and content capture.
• Valid driver’s license.

Responsibilities

• Establish, maintain, and evolve KE's brand and creative standards, including visual identity, templates, and usage guidelines.
• Ensure creative materials consistently reflect KE's brand standards.
• Own and organize the company's creative asset library, including photography, video, logos, graphics, and templates.
• Provide creative direction and constructive feedback on work produced internally and by external partners.
• Manage brand application for acquired companies, including businesses transitioning to the KE brand.
• Plan, capture, edit, and produce photography and video content for social media, the KE website, recruiting, business development, presentations, events, and other marketing initiatives.
• Travel to jobsites, company locations, and events to capture content.
• Develop graphics, written content, and other creative assets that support company initiatives.
• Create content designed for digital and social platforms, including short‑form video.
• Direct external photographers, videographers, designers, and other creative partners when additional support is needed.
• Own KE's website content and ongoing website updates.
• Monitor website content and site performance and recommend opportunities for improvement.
• Implement SEO recommendations in partnership with the Digital Marketing Specialist.
• Ensure website content accurately represents KE's services, projects, people, culture, and capabilities.
• Stay current on creative, web, and digital trends and identify new tools, formats, and approaches worth testing.
• Partner with Marketing Specialists, the Digital Marketing Specialist, Business Development, Recruiting, and leadership to develop creative solutions.
• Provide creative direction and content for KE's social media channels.
• Review advertising creative for alignment with KE brand standards.
• Translate creative requests into finished work through the Marketing team's intake process.
• Coordinate creative initiatives, production schedules, website projects, and deadlines through the enterprise marketing calendar.
• Balance multiple creative projects and priorities while maintaining quality and meeting deadlines.

Skills

Photography

Videography

Content production

Graphic design

Digital marketing

Brand management

Project management

Written content creation

Education

Bachelor’s degree in Marketing, Communications, Graphic Design, Digital Media, Film

Tools

Adobe Creative Cloud

SEO

Content Management Systems

Social media

Job description

• Compensation: USD 117,000 - USD 131,000 - yearly

Company Description

Working at Knobelsdorff (KE)

Along with building state-of-the-art projects, we build meaningful careers, lasting opportunities, and teams of dedicated individuals who truly own their work. As a leading turnkey specialty contractor specializing in Automation, Electric, Energy, and Power Services, our team tackles challenging, cutting-edge projects that provide opportunities to build new skills, confidence, and gain valuable hands‑on experience in a variety of different industries. We tackle industrial electrical installations, advanced automation systems, and renewable energy solutions.

Since our founding as a family-owned company in 1988, we've grown while staying true to our core value. Starting your career with KE means joining a culture that values your contributions, moves quickly, takes calculated risks, and celebrates team members who step up and own their work.

If you're ready to join a team where your voice matters, your growth is supported, and your impact is celebrated, KE is the place for you.

Job Description

This role supports Marketing by owning KE’s brand standards, creative output, and website. You’ll be responsible for producing and directing photography, video, graphics, written content, and digital experiences that directly impact how KE’s people, projects, and capabilities are represented across social media, the website, recruiting, business development, and events. Success in this role means delivering high-quality, consistent creative work while maintaining KE’s brand and digital presence, all while upholding KE’s commitment to Safety, People, Passion, and Performance. If you're someone who takes pride in doing things the right way and thrives in a fast‑moving environment, this position is built for you.

What You'll Do

You’ll be part of a team that gets things done, works with purpose, and takes pride in the results. Your day‑to‑day responsibilities may include:

Creative & Brand Leadership

• Establish, maintain, and evolve KE's brand and creative standards, including visual identity, templates, and usage guidelines.
• Ensure creative materials consistently reflect KE's brand standards.
• Own and organize the company's creative asset library, including photography, video, logos, graphics, and templates.
• Provide creative direction and constructive feedback on work produced internally and by external partners.
• Manage brand application for acquired companies, including businesses transitioning to the KE brand and those maintaining an existing brand.

Photography, Video & Content Production

• Plan, capture, edit, and produce photography and video content for social media, the KE website, recruiting, business development, presentations, events, and other marketing initiatives.
• Travel to jobsites, company locations, and events to capture compelling, authentic content.
• Develop graphics, written content, and other creative assets that support company initiatives.
• Create content designed specifically for digital and social platforms, including short‑form video.
• Direct external photographers, videographers, designers, and other creative partners when additional support is needed.

Website & Digital Content

• Own KE's website content and ongoing website updates.
• Monitor website content and site performance and recommend opportunities for improvement.
• Implement SEO recommendations in partnership with the Digital Marketing Specialist.
• Ensure website content accurately represents KE's services, projects, people, culture, and capabilities.
• Stay current on creative, web, and digital trends and identify new tools, formats, and approaches worth testing.

Marketing & Cross‑Functional Partnership

• Partner with Marketing Specialists, the Digital Marketing Specialist, Business Development, Recruiting, and leadership to develop creative solutions supporting their needs.
• Provide creative direction and content for KE's social media channels.
• Review advertising creative for alignment with KE brand standards.
• Translate creative requests into finished work through the Marketing team's intake process.
• Coordinate creative initiatives, production schedules, website projects, and deadlines through the enterprise marketing calendar.
• Balance multiple creative projects and priorities while maintaining quality and meeting deadlines.

Candidates located in Minnesota are expected to work from the office 5 days a week. Candidates located outside of the state are expected to travel to the office at least quarterly.

Qualifications

What You Bring

You’re someone who shows up ready to work hard, learn fast, and contribute to a team that takes pride in doing things right. Successful candidates typically bring:

• 10+ years of progressive experience in creative, digital marketing, content production, or a related field.
• Bachelor’s degree in Marketing, Communications, Graphic Design, Digital Media, Film, or a related field preferred; equivalent experience may be considered.
• Experience leading creative or digital initiatives from concept through final production.
• Hands‑on photography and videography experience, including capturing and editing content for digital platforms.
• Experience producing content for social media, websites, and marketing campaigns.
• Strong understanding of graphic design principles, brand standards, and visual communication.
• Experience writing content and messaging for multiple audiences.
• Proficiency with creative software and digital content tools, including Adobe Creative Cloud or similar tools.
• Experience directing contractors, agencies, photographers, videographers, designers, or other creative partners.
• Experience managing website content, SEO, and Content Management Systems preferred.
• Strong organization and project management skills with the ability to manage multiple projects and deadlines.
• Strong written, verbal, presentation, and creative direction skills.
• Portfolio demonstrating photography, videography, graphic design, and digital content preferred.
• Experience capturing content in active construction or industrial environments preferred.
• Experience within construction, electrical, industrial, manufacturing, or related industries preferred.
• Ability to travel regularly to jobsites, company locations, and events.
• Availability to occasionally work evenings or weekends for events and content capture.
• Valid driver’s license.

Additional Information

Pay Range

We believe in paying for the value you bring to the team, and we aim to be competitive in every market we hire in.

Pay Range: $117,000.00 - $131,000.00 per year

Total Rewards Statement

As a full‑time employee at KE, you'll have access to a comprehensive benefits package designed to support your health, wellbeing, and future.

• 100% employer‑paid health and dental coverage for employees
• HSA contributions to support your medical expenses
• Company‑paid life insurance and disability coverage
• 401(k) with competitive company match
• Performance‑based incentives
• Paid weekly with competitive wages
• PTO, six paid holidays, and education reimbursement
• Exclusive employee discounts through Working Advantage

We believe your work should be rewarded with more than just a paycheck. At KE, we invest in your total wellbeing.

Physical Requirements

The physical demands described here are representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodation may be provided for individuals with disabilities.

Typical requirements may include:

• Ability to remain in a stationary position and work at a computer for extended periods.
• Ability to operate photography, videography, computer, and standard office equipment.
• Ability to travel regularly to jobsites, company locations, and events for content capture.
• Ability to move throughout active jobsite, construction, industrial, office, and event environments as required to capture content.
• Ability to transport and handle photography, videography, and related production equipment.
• Ability to occasionally work evenings or weekends for events and content capture.

Accessibility: If you need accommodations as part of the employment process, please contact KE Human Resources [e-mail].

Equal Opportunity Employer (EEO)

Knobelsdorff (KE) is an EEO to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, citizenship, veteran status, or any other protected characteristic under applicable federal, state, or local law.

Applicants have rights under Federal Employment Laws:

KE participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States. For more information about E-Verify, please review the E-Verify Participation and Right to Work posters

If you need accommodation during the hiring process, let us know and we’ll work with you.