Sr. Creative & Digital Manager

Knobelsdorffenterprises; Minnesota; On-site; USD 90,000 - 150,000; Full time

Job summary

Knobelsdorffenterprises in Minnesota is seeking a senior Creative Director to own KE's brand standards and creative output across marketing, the website, recruiting, business development, and events.

You will plan and produce photography, video, graphics, and written content; provide creative direction to internal teams and external partners; and ensure SEO-friendly web content that reflects KE's services, people, culture, and capabilities.

Qualifications

• 10+ years of progressive experience in creative, digital marketing, content production, or a related field.
• Bachelor's degree in Marketing, Communications, Graphic Design, Digital Media, Film, or a related field preferred; equivalent experience may be considered.
• Experience leading creative or digital initiatives from concept through final production.
• Hands-on photography and videography experience, including capturing and editing content for digital platforms.
• Experience producing content for social media, websites, and marketing campaigns.
• Strong understanding of graphic design principles, brand standards, and visual communication.
• Experience writing content and messaging for multiple audiences.
• Proficiency with creative software and digital content tools, including Adobe Creative Cloud or similar tools.
• Experience directing contractors, agencies, photographers, videographers, designers, or other creative partners.
• Experience managing website content, SEO, and Content Management Systems preferred.
• Strong organization and project management skills with the ability to manage multiple projects and deadlines.
• Strong written, verbal, presentation, and creative direction skills.
• Portfolio demonstrating photography, videography, graphic design, and digital content preferred.
• Experience capturing content in active construction or industrial environments preferred.

Responsibilities

• Creative & Brand Leadership: Establish, maintain, and evolve KE's brand and creative standards; reflect brand in all materials.
• Creative direction and feedback on work produced internally or by external partners.
• Manage brand application for acquired or transitioning companies.

Skills

Brand leadership

Creative direction

Photography

Videography

Graphic design

Content strategy

Project management

Communication

Education

Bachelor's degree in Marketing/Communications

Tools

Adobe Creative Cloud

Content Management Systems

SEO tools

Job description

This role supports Marketing by owning KE's brand standards, creative output, and website. You'll be responsible for producing and directing photography, video, graphics, written content, and digital experiences that directly impact how KE's people, projects, and capabilities are represented across social media, the website, recruiting, business development, and events. Success in this role means delivering high-quality, consistent creative work while maintaining KE's brand and digital presence, all while upholding KE's commitment to Safety, People, Passion, and Performance. If you're someone who takes pride in doing things the right way and thrives in a fast-moving environment, this position is built for you.

What You'll Do

Creative & Brand Leadership

• Establish, maintain, and evolve KE's brand and creative standards, including visual identity, templates, and usage guidelines.
• Ensure creative materials consistently reflect KE's brand standards.
• Own and organize the company's creative asset library, including photography, video, logos, graphics, and templates.
• Provide creative direction and constructive feedback on work produced internally and by external partners.
• Manage brand application for acquired companies, including businesses transitioning to the KE brand and those maintaining an existing brand.

Photography, Video & Content Production

• Plan, capture, edit, and produce photography and video content for social media, the KE website, recruiting, business development, presentations, events, and other marketing initiatives.
• Travel to jobsites, company locations, and events to capture compelling, authentic content.
• Develop graphics, written content, and other creative assets that support company initiatives.
• Create content designed specifically for digital and social platforms, including short-form video.
• Direct external photographers, videographers, designers, and other creative partners when additional support is needed.

Website & Digital Content

• Own KE's website content and ongoing website updates.
• Monitor website content and site performance and recommend opportunities for improvement.
• Implement SEO recommendations in partnership with the Digital Marketing Specialist.
• Ensure website content accurately represents KE's services, projects, people, culture, and capabilities.
• Stay current on creative, web, and digital trends and identify new tools, formats, and approaches worth testing.

Marketing & Cross-Functional Partnership

• Partner with Marketing Specialists, the Digital Marketing Specialist, Business Development, Recruiting, and leadership to develop creative solutions supporting their needs.
• Provide creative direction and content for KE's social media channels.
• Review advertising creative for alignment with KE brand standards.
• Translate creative requests into finished work through the Marketing team's intake process.
• Coordinate creative initiatives, production schedules, website projects, and deadlines through the enterprise marketing calendar.
• Balance multiple creative projects and priorities while maintaining quality and meeting deadlines.

Candidates located in Minnesota are expected to work from the office 5 days a week. Candidates located outside of the state are expected to travel to the office at least quarterly.

What You Bring

• 10+ years of progressive experience in creative, digital marketing, content production, or a related field.
• Bachelor's degree in Marketing, Communications, Graphic Design, Digital Media, Film, or a related field preferred; equivalent experience may be considered.
• Experience leading creative or digital initiatives from concept through final production.
• Hands-on photography and videography experience, including capturing and editing content for digital platforms.
• Experience producing content for social media, websites, and marketing campaigns.
• Strong understanding of graphic design principles, brand standards, and visual communication.
• Experience writing content and messaging for multiple audiences.
• Proficiency with creative software and digital content tools, including Adobe Creative Cloud or similar tools.
• Experience directing contractors, agencies, photographers, videographers, designers, or other creative partners.
• Experience managing website content, SEO, and Content Management Systems preferred.
• Strong organization and project management skills with the ability to manage multiple projects and deadlines.
• Strong written, verbal, presentation, and creative direction skills.
• Portfolio demonstrating photography, videography, graphic design, and digital content preferred.
• Experience capturing content in active construction or industrial environments preferred.
• Experience