Senior Brand Activation & Content Lead (Remote)

Ladders; United States; Remote; USD 120,000 - 145,000; Full time

Benefits offered by this job

Health and wellness programs

Professional development opportunities

Flexible work arrangements

Collaborative culture

Access to marketing and analytics tool

Job summary

Ladders is seeking an Associate Director Of Brand Activation & Content to lead how our brand activates across channels, with a strong focus on content, messaging, and omnichannel execution. The role translates donor insights into scalable marketing programs supporting growth, new center openings, and a consistent customer experience.

The candidate will partner with cross-functional stakeholders to align brand strategy with go-to-market priorities and social communications, driving a unified

Qualifications

• Bachelor’s degree in Marketing or related field.
• 10+ years in brand marketing, content, advertising, or social with agency leadership.
• Healthcare/multi-location experience preferred.
• Expertise in brand strategy, content strategy, and omnichannel activation.
• Strong executive communication skills.
• Ability to translate insights into actionable priorities.
• Proficiency with marketing, social, analytics, and project-management platforms.

Responsibilities

• Own the strategic direction for brand activation and content.
• Develop integrated branding and go-to-market strategies aligned with donor needs.
• Define brand positioning and messaging across the donor journey.
• Lead annual planning for brand and content initiatives.
• Guide market-specific programs and new center openings with scalable frameworks.
• Lead the social communications strategy and manage the social ecosystem.
• Translate consumer insights into creative opportunities and channel experiences.

Skills

Brand marketing

Content strategy

Omnichannel activation

Social media

Agency leadership

Strategic planning

Executive communication

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Marketing analytics platforms

Project management software

Job description

Ladders is seeking an Associate Director Of Brand Activation & Content to lead how our brand activates across channels, with a strong focus on content, messaging, and omnichannel execution. The role translates donor insights into scalable marketing programs supporting growth, new center openings, and a consistent customer experience.

The candidate will partner with cross-functional stakeholders to align brand strategy with go-to-market priorities and social communications, driving a unified