Senior Brand Activation & Content Leader

CSL; Boca Raton (FL); Hybrid; USD 140,000 - 190,000; Full time

Job summary

CSL Plasma seeks an Associate Director, Brand Activation & Content to define and activate the brand across the donor journey. You will own content, branding and go-to-market strategies to strengthen donor acquisition, retention and center experiences.

You will lead social communications, translate insights into opportunities, and partner with operations and cross-functional leaders to bring brand to life in centers while managing agency relationships and budgets.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field; advanced degree preferred.

Responsibilities

• Own brand and activation strategy across donor journey and channels.
• Lead social communications, content calendars and governance.
• Translate insights into opportunities for messaging, content roadmaps and experiences.
• Direct the creative agency, ensuring high-quality, on-brand and efficient output.
• Co-lead in-center brand and message experiences to engage donors and staff.
• Establish brand governance, asset management and scalable content practices.
• Lead cross-functional initiatives and partner with senior stakeholders to drive brand strategy.

Skills

Brand strategy

Content strategy

Social media

Go-to-market

Agency leadership

Cross-functional leadership

Budget management

Brand governance

Insights & analytics

Multi-market activation

Education

Bachelor's degree

Advanced degree preferred

Job description

CSL Plasma seeks an Associate Director, Brand Activation & Content to define and activate the brand across the donor journey. You will own content, branding and go-to-market strategies to strengthen donor acquisition, retention and center experiences.

You will lead social communications, translate insights into opportunities, and partner with operations and cross-functional leaders to bring brand to life in centers while managing agency relationships and budgets.