Associate Director Of Brand Activation & Content

Ladders; United States; Remote; USD 120,000 - 145,000; Full time

Benefits offered by this job

Health and wellness programs

Professional development opportunities

Flexible work arrangements

Collaborative culture

Access to marketing and analytics tool

Job summary

Ladders is seeking an Associate Director Of Brand Activation & Content to lead how our brand activates across channels, with a strong focus on content, messaging, and omnichannel execution. The role translates donor insights into scalable marketing programs supporting growth, new center openings, and a consistent customer experience.

The candidate will partner with cross-functional stakeholders to align brand strategy with go-to-market priorities and social communications, driving a unified

Qualifications

• Bachelor’s degree in Marketing or related field.
• 10+ years in brand marketing, content, advertising, or social with agency leadership.
• Healthcare/multi-location experience preferred.
• Expertise in brand strategy, content strategy, and omnichannel activation.
• Strong executive communication skills.
• Ability to translate insights into actionable priorities.
• Proficiency with marketing, social, analytics, and project-management platforms.

Responsibilities

• Own the strategic direction for brand activation and content.
• Develop integrated branding and go-to-market strategies aligned with donor needs.
• Define brand positioning and messaging across the donor journey.
• Lead annual planning for brand and content initiatives.
• Guide market-specific programs and new center openings with scalable frameworks.
• Lead the social communications strategy and manage the social ecosystem.
• Translate consumer insights into creative opportunities and channel experiences.

Skills

Brand marketing

Content strategy

Omnichannel activation

Social media

Agency leadership

Strategic planning

Executive communication

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Marketing analytics platforms

Project management software

Job description

For our client, we are seeking a Associate Director Of Brand Activation & Content to join the team of a leader in the Pharmaceuticals & Biotech space.

This role will shape how the brand is activated across channels, with a strong focus on content, messaging, and omnichannel execution. The right candidate will translate donor insights into scalable marketing programs that support growth, new center openings, and a consistent customer experience. This position also partners closely with cross-functional stakeholders to align brand strategy with go-to-market priorities and social communications.

Location: Remote

Compensation: $120,000 – $145,000 annually

Responsibilities

• Own the strategic direction for brand activation and content
• Develop integrated branding and go-to-market strategies aligned with donor needs
• Define brand positioning and messaging across the donor journey
• Lead annual planning for brand and content initiatives
• Guide market-specific programs and new center openings with scalable frameworks
• Lead the social communications strategy and manage the social ecosystem
• Translate consumer insights into creative opportunities and channel experiences

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field; advanced degree preferred
• 10+ years of experience in brand marketing, content, advertising, or social media, with agency leadership experience
• Experience in multi-location consumer services or healthcare preferred
• Expertise in brand strategy, content strategy, and omnichannel activation
• Strong business acumen and executive communication skills
• Ability to translate insights into actionable priorities
• Proficiency with marketing, social, analytics, and project-management platforms

Benefits

• Comprehensive health and wellness programs
• Opportunities for professional development and career advancement
• Flexible work arrangements to support work-life balance
• Collaborative and inclusive company culture
• Access to cutting-edge marketing and analytics tools

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.