Senior Brand Activation & Content Strategist

CSL

Florida

On-site

USD 140,000 - 190,000

Full time

2 days ago

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Job summary

CSL Plasma is seeking an Associate Director, Brand Activation & Content to lead the brand definition and activation across the donor journey. You will shape enterprise content, branding and go-to-market strategies to strengthen donor acquisition, retention and engagement across paid, owned and earned channels.

You will own social communications, translate insights into opportunities, lead the creative Agency, and partner with Operations and other functions to ensure consistent center experiences

Qualifications

Bachelor’s degree in Marketing, Business, Communications or related field.
Typically 10+ years of progressive experience in brand marketing and omnichannel activation.
Experience leading agencies, teams and cross-functional initiatives.
Healthcare or regulated environment experience preferred.

Responsibilities

Set brand strategy and activation across donor journey and channels.
Lead content, social, and go-to-market strategies aligned with commercial goals.
Direct agency relationships, budgets and performance metrics.
Translate insights into differentiated branding and experiences in centers.
Collaborate with Operations, Legal, and Compliance to ensure governance.

Skills

Brand strategy

Content strategy

Social communications

Agency leadership

Cross-functional collaboration

Budget management

Executive communication

Stakeholder influence

Education

Bachelor’s degree in Marketing or related field

Job description

You will own social communications, translate insights into opportunities, lead the creative Agency, and partner with Operations and other functions to ensure consistent center experiences

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