Senior Brand Activation & Content Strategy Lead

CSL

Boca Raton (FL)

On-site

USD 140,000 - 200,000

Full time

9 days ago

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Job summary

CSL Plasma seeks an Associate Director, Brand Activation & Content to shape how the brand is defined, expressed, and activated across the donor journey. This leader drives enterprise content, branding and go-to-market strategies to strengthen donor acquisition and retention while ensuring a consistent experience across paid, owned, earned, social, digital, CRM and in-center touchpoints.

The role owns CSL Plasma's social communications and translates donor insights into opportunities across

Qualifications

Bachelor’s degree in Marketing, Business, Communications or a related field; advanced degree preferred.
Typically 10+ years of progressive experience in brand marketing, content, social media and omnichannel activation.
Experience leading agencies, teams and complex cross-functional initiatives in a multi-location environment.

Responsibilities

Own brand and activation strategy across donor journey and channels.
Oversee integrated content, branding and go-to-market priorities.
Lead social communications, editorial direction and governance.
Translate insights into creative opportunities, messaging roadmaps and experiences.
Guide agency partnerships, budgets and performance reviews.
Co-lead in-center brand presence and center experience consistency.
Develop scalable content frameworks, governance and asset management.