Senior BI & Campaign Analytics Lead

TD Bank; Mount Laurel Township (NJ); On-site; USD 76,000 - 125,000; Full time

Job summary

The Senior Campaign Delivery Analyst at TD Bank provides end-to-end BI support, visualization, and reporting to drive marketing decisions. You will develop dashboards and data stories using diverse data sources within TD’s Analytics, Insights, & Artificial Intelligence framework.

Proficiency in Marketing Cloud tools, SQL, AMPscript, and Salesforce CRM integration is required. The role involves collaborating with stakeholders and presenting insights to senior leadership.

Qualifications

• SFMC Email Specialist Certification preferred.
• Experience with Salesforce Marketing Cloud integration.
• Knowledge of SQL, JSON and AMPscript beneficial.
• Ability to deliver data visualizations for stakeholders.
• Strong communication and organizational skills.

Responsibilities

• Provide end-to-end BI support, visualizations and reports for TD marketing initiatives.
• Develop specialized dashboards and scorecards for key business needs.
• Collaborate with Data, Marketing, and IT teams to deliver insights.
• Present data-driven insights to senior leadership when required.
• Leverage various data sources and enterprise reporting platforms.

Skills

SFMC Certification

Salesforce CRM

Marketing Cloud

SQL

JSON

AMPscript

Communication skills

Agile delivery

Self-directed problem solver

Organizational skills

Education

Undergraduate degree or advanced technical degree

Graduate degree preferred

Tools

Salesforce CRM

Marketing Cloud

Data Cloud

Job description

The Senior Campaign Delivery Analyst at TD Bank provides end-to-end BI support, visualization, and reporting to drive marketing decisions. You will develop dashboards and data stories using diverse data sources within TD’s Analytics, Insights, & Artificial Intelligence framework.

Proficiency in Marketing Cloud tools, SQL, AMPscript, and Salesforce CRM integration is required. The role involves collaborating with stakeholders and presenting insights to senior leadership.