Growth Marketing Data Analyst: Campaign Insights & BI

BayPort Credit Union

Newport News (VA)

On-site

USD 70,000 - 105,000

Full time

14 days+

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Job summary

BayPort Credit Union is seeking a data analytics professional to analyze marketing programs and databases, improving the effectiveness of traditional, digital, and website campaigns. The role uses BI platforms to track performance, engagement, and opportunities to increase products and services.

You will work with Marketing, IT, and Compliance to ensure proper tracking, reporting, and brand consistency across digital channels and the website.

Qualifications

Bachelor’s degree in business, marketing, finance or related field.
5–8 years of experience in data analytics within marketing, business, finance, or related field.
Experience with BI platforms such as Domo, Looker, Power BI, Tableau, ThoughtSpot.
Familiarity with WordPress and web/design tools (Adobe XD, Sketch, Figma, HTML, CSS, PHP, JavaScript).
Experience using Mailchimp, HubSpot, Constant Contact, or Salesforce Marketing Cloud.
Familiarity with Adobe Creative Suite, Canva, and project management software.
Proficient in Google Analytics or Adobe Analytics.

Responsibilities

Analyze marketing programs and databases to evaluate and improve the effectiveness of campaigns.
Report performance across channels and create dashboards.
Oversee compliance for traditional and digital channels.
Develop and execute email marketing trigger campaigns.
Maintain accurate information on products, services, and promotions on the website.
Collaborate with IT and Marketing to create data connections and reporting.
Ensure brand consistency across Online and Mobile Banking and collateral.
Monitor initiatives and manage projects within Marketing.
Suggest and implement digital process/workflow solutions.