Senior Campaign BI & Analytics Lead

TD Bank Group (TD); Boston (MA); On-site; USD 76,000 - 136,000; Full time

Job summary

TD Bank is seeking a Senior Campaign Delivery Analyst to provide end-to-end BI support, advanced reporting, and data visualizations for marketing campaigns. You will collaborate with DDTS, MarTech, and marketing planners to deliver timely insights and scalable dashboards across campaigns.

The role requires strong SQL/JSON/Ampscript knowledge, Salesforce Marketing Cloud familiarity, and experience presenting to senior leaders. A 3+ year track record in BI and agile delivery is preferred.

Qualifications

• Undergraduate or advanced technical degree preferred (math, physics, engineering, finance or computer science).
• 3+ years of relevant experience.

Responsibilities

• Provides end-to-end BI support, visualization and solutions for campaigns.
• Develops, adopts and evolves best-in-class reporting and BI capabilities.
• Leads cross-functional collaboration with DDTS, MarTech and marketing planners.
• Delivers ad-hoc data projects and insights for business needs.
• Presents data visuals to senior management and executives.

Skills

SFMC Email Specialist Certification

Salesforce CRM familiarity

Data Cloud & Marketing Cloud Personali

SQL/Json/Ampscript

Self-directed problem solver

Organization & attention to detail

Communication skills

Agile delivery experience

Education

Undergraduate degree or advanced technical degree preferred

3+ years relevant experience

Tools

SFMC

Salesforce Marketing Cloud

Data Cloud

Job description

TD Bank is seeking a Senior Campaign Delivery Analyst to provide end-to-end BI support, advanced reporting, and data visualizations for marketing campaigns. You will collaborate with DDTS, MarTech, and marketing planners to deliver timely insights and scalable dashboards across campaigns.

The role requires strong SQL/JSON/Ampscript knowledge, Salesforce Marketing Cloud familiarity, and experience presenting to senior leaders. A 3+ year track record in BI and agile delivery is preferred.