Senior Campaign Delivery Analyst

TD Bank; Mount Laurel Township (NJ); On-site; USD 76,000 - 125,000; Full time

Job summary

The Senior Campaign Delivery Analyst at TD Bank provides end-to-end BI support, visualization, and reporting to drive marketing decisions. You will develop dashboards and data stories using diverse data sources within TD’s Analytics, Insights, & Artificial Intelligence framework.

Proficiency in Marketing Cloud tools, SQL, AMPscript, and Salesforce CRM integration is required. The role involves collaborating with stakeholders and presenting insights to senior leadership.

Qualifications

• SFMC Email Specialist Certification preferred.
• Experience with Salesforce Marketing Cloud integration.
• Knowledge of SQL, JSON and AMPscript beneficial.
• Ability to deliver data visualizations for stakeholders.
• Strong communication and organizational skills.

Responsibilities

• Provide end-to-end BI support, visualizations and reports for TD marketing initiatives.
• Develop specialized dashboards and scorecards for key business needs.
• Collaborate with Data, Marketing, and IT teams to deliver insights.
• Present data-driven insights to senior leadership when required.
• Leverage various data sources and enterprise reporting platforms.

Skills

SFMC Certification

Salesforce CRM

Marketing Cloud

SQL

JSON

AMPscript

Communication skills

Agile delivery

Self-directed problem solver

Organizational skills

Education

Undergraduate degree or advanced technical degree

Graduate degree preferred

Tools

Salesforce CRM

Marketing Cloud

Data Cloud

Job description

Work Location

Mount Laurel, New Jersey, United States of America

Hours

40

Pay Details

$76,290 - $125,260 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business

Analytics, Insights, & Artificial Intelligence

Job Description

This role is not eligible for TD work visa support or sponsorship (e.g., H-1B, F-1 OPT/STEM OPT, TN or other work visa authorizations). Applicants must have authorization to work in the United States without current or future need for TD sponsorship.

Campaign Delivery manages marketing communications for TD Bank, working closely with multiple stakeholder groups, including DDTS (Data-Driven Targeting Strategy), MarTech, and marketing planners. We are responsible for timely and accurate campaign execution and management of overall marketing execution strategy.

The Senior Campaign Delivery Analyst provides specialized end to end BI support, visualization / presentation, and solutions for a significant business / function and/or projects / initiative. This role may be considered a subject matter expert in BI and Reporting. This role is accountable for the development, adoption and ongoing evolution of a best-in-class reporting and/or BI capability and may deliver on ad-hoc projects as assigned.

Depth & Scope

• Works independently as the senior analyst / subject matter expert and may provide technical support to others
• Requires advanced knowledge of reporting and BI platforms, tools and techniques, and ability to effectively leverage it to support diverse reporting and BI functions
• Considered a subject matter expert within a given area
• Expert knowledge of all main data sources for the data used within the business unit and ability to effectively utilize these data sources for reporting purposes
• Experienced professional role providing specialized data visualizations to support business needs
• May be expected to have a knowledge of broader enterprise reporting platforms and data sources and ability to integrate data across the enterprise
• May be expected to present to senior management or executives
• Oversees and/or independently performs tasks from end-to-end
• Generally focuses on broad range of moderately complex issues that may span from short to medium term (e.g. monthly-quarterly)

Education & Experience

Undergraduate degree or advanced technical degree preferred (e.g., math, physics, engineering, finance or computer science) Graduate's degree preferred with either progressive project work experience, or; 3+ year of relevant experience; higher degree education and research tenure can be counted

Preferred Skills

• SFMC Email Specialist Certification
• Familiarity with Salesforce CRM and its integration with Marketing Cloud
• General understanding of Data Cloud and Marketing Cloud Personalization
• Knowledge of SQL, Json, and Ampscript would be highly beneficial.
• Self-directed problem solver with a strong curiosity that drives continuous learning
• Demonstrates strong organization, attention to detail, and the ability to manage multiple priorities
• Communication Skills, particularly with large stakeholder groups
• Experience executing campaigns and enhancements within an Agile delivery framework

Customer Accountabilities

• Produces specialized reporting packages, dashboards and scorecards for businesses, with a focus on understanding objectives and delivering insights for: (1) product design and development; (2) customer engagement; (3) account management; and (4) business decision making
• Uses various methodologies to rapidly generate impactful interactive visualizations or tools
• Leads the implementation of initiatives in support of overall business / function strategy
• Conducts analysis to provide enhanced BI to inform management leadership team
• Creates complex and comprehensive BI reporting packages and dashboards utilizing data infrastructure, localized DataMart's and external data sources and transforms into visual stories using appropriate systems to support client objectives
• Identifies and proposes data presentations to meet evolving business's needs; utilizes various technology / applications / methodologies to rapidly generate impactful visualizations
• Builds basic layouts and templates to be utilized by internal partners
• Validates the quality and integrity of the data included in the Reporting Packages and Dashboards
• Devel