Senior Campaign Analytics & Data Strategy Lead

DBS Bank Ltd; Oklahoma City (OK); On-site; USD 110,000 - 170,000; Full time

Job summary

DBS Bank Ltd seeks an accomplished Campaign Analyst to drive end-to-end execution and measurement of client campaigns for its Private Bank divisions. You will translate business strategies into targeted Next-Best-Nudges and Next-Best-Conversations with RMs, while owning campaign effectiveness and revenue impact.

The role sits within the Regional Wealth Data Chapter, requiring strong analytics, SQL/Python, and experience with CMPs to automate workflows and improve outcomes.

Qualifications

• At least 10 years of experience in analytics, campaign management, or digital marketing within financial services.
• Demonstrated success in applying advanced analytics and data-driven methodologies to enhance client engagement, campaign effectiveness, and business outcomes.
• Strong hands-on experience in SQL and Python, with exposure to big data technologies (e.g., Hadoop, Spark), campaign management platforms (e.g., HCL Unica, Interact), and data visualization tools (e.g., Qlik Sense).
• Working knowledge of Wealth Management platforms such as Avaloq and T24 is advantageous.
• Strong stakeholder management, communication, and problem-solving skills, with the ability to translate complex analyses into actionable business recommendations and influence strategic decisions.
• Strong foundation in statistical analysis, and the management of large and complex datasets.
• Familiarity with use of machine learning for client engagement is an added advantage.

Responsibilities

• Manage PBTPC campaign demand and delivery, coordinating stakeholders and ensuring timely deployment.
• Monitor campaign readiness and governance compliance, ensuring artefacts, reviews, and approvals before launch.
• Maintain campaign tracking and governance in Control Tower with accurate measurement and reporting.
• Co-own the NBN governance framework with business stakeholders and ensure standards are applied.
• Lead campaign performance reviews and identify improvement opportunities.
• Design and implement multi-channel engagement frameworks aligned with priorities and client experience goals.
• Build and apply Python and CMP expertise to automate workflows and accelerate insight generation.

Skills

SQL

Python

Data analytics

Qlik Sense

Unica

Interact

Hadoop

Spark

Education

Bachelor's degree in Statistics

Bachelor's degree in Computer Science

Bachelor's degree in Data Analytics

Tools

Unica

Interact

Qlik Sense

Avaloq

T24

Job description

DBS Bank Ltd seeks an accomplished Campaign Analyst to drive end-to-end execution and measurement of client campaigns for its Private Bank divisions. You will translate business strategies into targeted Next-Best-Nudges and Next-Best-Conversations with RMs, while owning campaign effectiveness and revenue impact.

The role sits within the Regional Wealth Data Chapter, requiring strong analytics, SQL/Python, and experience with CMPs to automate workflows and improve outcomes.