Senior Analytics Associate: Marketing Campaigns & Growth

KeyBank; Brooklyn (OH); On-site; USD 80,000 - 150,000; Full time

Job summary

KeyBank is seeking a Senior Analyst for its Consumer Bank Checking Acquisition & Marketing Analytics team in Brooklyn, OH. The role focuses on segmentation, forecasting and reporting for Direct Mail campaigns, with emphasis on building dashboards and leveraging new tech such as pre-approval campaigns.

The ideal candidate brings strong SQL, data visualization skills, and the ability to communicate insights to stakeholders within tight timelines.

Qualifications

• Bachelor's degree in a related field or equivalent experience.
• 5+ years of relevant financial services experience.
• Banking industry experience and understanding of financial drivers preferred.

Responsibilities

• Independently deliver moderate to complex analyses and reports.
• Lead dashboards and visualizations to tell data-driven stories.
• Forecasting, segmentation, and reporting for Direct Mail campaigns.
• Support audience segmentation strategy and marketing spend forecasts.
• Mentor junior analysts and review their work for accuracy.

Skills

Dashboard design

Stakeholder communication

Mentoring junior analysts

Agile practices

Education

Bachelor's degree in business/finance/MIS/analytics/engineering or related field

Tools

SQL

Python

R

Cognos

SAS

Tableau

Excel

Google Cloud

Job description

KeyBank is seeking a Senior Analyst for its Consumer Bank Checking Acquisition & Marketing Analytics team in Brooklyn, OH. The role focuses on segmentation, forecasting and reporting for Direct Mail campaigns, with emphasis on building dashboards and leveraging new tech such as pre-approval campaigns.

The ideal candidate brings strong SQL, data visualization skills, and the ability to communicate insights to stakeholders within tight timelines.