Data-Driven Marketing Targeting Manager

TD Bank Group

Mount Laurel Township (NJ)

On-site

USD 96,000 - 156,000

Full time

3 days ago

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Job summary

TD Bank Group is seeking a Data Insights & Marketing Targeting Manager to leverage data-driven insights to optimize audience targeting and marketing campaigns. This role collaborates with Marketing, Compliance, and Technology to drive acquisition, growth, retention and engagement using advanced analytics tools.

Based in Mount Laurel, NJ, the position requires on-site presence and strong expertise in SAS/SQL/Python, Databricks, and Salesforce Data Cloud/Marketing Cloud to create precise audiences

Qualifications

Bachelor’s degree in a quantitative field; 5+ years analytics/marketing data experience.
Experience with SAS, SQL, Python or R for data analysis.
Hands-on experience with Salesforce Data Cloud and Marketing Cloud.
Ability to translate data into actionable marketing insights.

Responsibilities

Translate business and marketing strategies into campaign data specifications and targeting criteria.
Use SAS/SQL/Python/Databricks to analyze data and validate targeting strategies.
Develop audiences in Salesforce Data Cloud and deploy activations.
Collaborate with Marketing, Compliance, and Technology to improve campaign effectiveness.

Skills

Salesforce Data Cloud

Audience creation & activation

Data analysis: SAS,SQL,Python,R

Marketing segmentation

Communication skills

Education

Undergraduate degree

Graduate degree preferred

Tools

SAS

SQL

Python

Databricks

Salesforce Data Cloud

Salesforce Marketing Cloud

Job description

Based in Mount Laurel, NJ, the position requires on-site presence and strong expertise in SAS/SQL/Python, Databricks, and Salesforce Data Cloud/Marketing Cloud to create precise audiences

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