Senior B2B SaaS Demand Gen Lead – Remote

Zowta, LLC; Austin (TX); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

22 days PTO + holidays

401k Match

Medical, Dental, Vision Insurance

Maternity and Paternity Leave

Austin-based hybrid option

Job summary

ShipperHQ is seeking a Sr. Demand Generation Marketing Manager to own the growth budget and define the optimal mix for B2B SaaS campaigns, driving qualified pipeline.

You'll lead multi-channel programs across digital, email, events, and partnerships, rigorously measuring CAC and ROI while optimizing website conversions. This is a fast-paced, growth-focused role with a hybrid setup in Austin.

Qualifications

• 5+ years of experience in demand and lead generation marketing, with a strong focus on B2B SaaS.
• Proven experience developing and executing multi-channel marketing campaigns, across SEO, AEO, email marketing, paid ads, partner marketing, and events.
• Expertise with marketing automation and technology platforms (e.g. HubSpot, ad platforms, Google Analytics, Zapier, 6sense, Clay, or similar tools).
• Understand how to leverage AI agents and AI skills to optimize demand gen programs.
• Analytical, data-driven mindset with experience measuring campaign performance and optimizing results.
• Comfortable working in a fast-paced, high-growth environment.
• Self-starter who takes initiative, solves problems proactively, and enjoys learning new tools and technologies.
• Ability to collaborate effectively across teams and build strong working relationships.

Responsibilities

• Work with a cross-functional team (Product, Sales, CS, Partnerships) to establish growth strategies that support revenue goals.
• Develop the overall demand generation strategy to fill the sales funnel most cost-effectively.
• Manage marketing ad budget and prioritize spending to maximize qualified leads.
• Create and execute demand-generation plans that deliver significant volumes of qualified leads, leveraging SEO, AEO, email marketing, paid ads, partner marketing, and new marketing channels.
• Create automated programs to nurture existing web traffic.
• Rigorously measure the lead and customer acquisition cost for each marketing channel and adjust spending to maximize ROI.
• Maximize website conversion rate through A/B testing of changes to website structure, design, and content.
• Analyze industry trends, market conditions, and competitors’ marketing tactics to identify new opportunities.

Skills

B2B SaaS marketing

Multi-channel campaigns

Marketing automation

Data-driven analytics

ROI optimization

Cross-functional collaboration

Tools

HubSpot

Google Analytics

Zapier

6sense

Clay

Job description

ShipperHQ is seeking a Sr. Demand Generation Marketing Manager to own the growth budget and define the optimal mix for B2B SaaS campaigns, driving qualified pipeline.

You'll lead multi-channel programs across digital, email, events, and partnerships, rigorously measuring CAC and ROI while optimizing website conversions. This is a fast-paced, growth-focused role with a hybrid setup in Austin.