Senior B2B Paid Social Strategist — Remote

Directive; Irvine (CA); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Employer-paid plan

Job summary

Directive Consulting is seeking a Paid Strategist to lead social media efforts for B2B clients across Technology, Industrial, and Services. You will build and optimize paid social strategies, primarily on LinkedIn, and manage client communications and budgets.

The role emphasizes analytics, storytelling with data, and driving revenue through strategic social campaigns. Remote-first with Irvine, CA offices available, travel minimal.

Qualifications

• 2+ years experience at a performance/digital marketing agency, supporting B2B clients.
• Deep expertise across paid social advertising campaigns, especially LinkedIn Ads.
• Proficiency with LinkedIn Platform ad units (conversation ads, document ads, etc.)
• Experience using tools like LinkedIn Campaign Manager, Zoominfo, 6sense for targeting and insights.
• Strong understanding of paid principles: keyword research, ad copy, bidding, optimization.
• Ability to analyze campaign data with GA/GA4/Excel to drive decisions.

Responsibilities

• Oversee and lead a collection of Social Media accounts.
• Serve as direct support to client contacts and internal stakeholders.
• Coordinate with partners to align on tasks, quality, and improvements.
• Build quarterly client strategies.
• Manage budgets for paid media campaigns.
• Understand client positioning and unique value propositions.
• Ensure lead routing is accurate within a CRM.
• Drive cross-sells, upsells, and referrals via client relationships.

Skills

LinkedIn Ads

Paid Social

B2B Marketing

Campaign optimization

Analytics

CRM & lead routing

Tools

LinkedIn Campaign Manager

Zoominfo

6sense

Job description

Directive Consulting is seeking a Paid Strategist to lead social media efforts for B2B clients across Technology, Industrial, and Services. You will build and optimize paid social strategies, primarily on LinkedIn, and manage client communications and budgets.

The role emphasizes analytics, storytelling with data, and driving revenue through strategic social campaigns. Remote-first with Irvine, CA offices available, travel minimal.