B2B LinkedIn Paid Social Strategist (Remote)

Directive; Stamford (CT); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Medical, dental, vision

Unlimited PTO

401(k) match

Annual bonus

Remote work

Job summary

Directive Consulting is a leading B2B marketing agency helping technology, industrial, and services brands achieve measurable growth through data-driven marketing. The Paid Strategist is a client-facing role responsible for crafting and managing paid social strategies and budgets across LinkedIn and other platforms.

The role focuses on delivering high-performance paid social campaigns for mid-market and enterprise clients, with opportunities to collaborate across divisions and travel for client

Qualifications

• 2+ years experience at a performance/digital marketing agency with hands-on experience supporting B2B clients.
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads.
• Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more.
• Proficiency using advertising platforms/tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more.
• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data using GA4, Excel, or other analytics platforms to make data‑driven decisions and optimize campaigns.

Responsibilities

• Oversee and lead a collection of Social Media accounts.
• Serve as direct support to client contacts.
• Weekly communication with vendors or partners to align on tasks and improvements.
• Build strategies for clients each quarter.
• Create, maintain, and optimize budgets for paid media campaigns.
• Understand client positioning and value propositions.
• Confirm lead routing is accurate within a CRM.
• Collaborate with Associate Director to achieve client goals.
• Drive cross-sells, upsells and referrals via client relationships.
• Execute and optimize LinkedIn advertising campaigns to maximize ROI.

Skills

LinkedIn Ads

Paid Social

Campaign Optimization

Data Analysis

B2B Marketing

CRM Tools

Communication

Project Management

Tools

LinkedIn Campaign Manager

Zoominfo

6Sense

Job description

Directive Consulting is a leading B2B marketing agency helping technology, industrial, and services brands achieve measurable growth through data-driven marketing. The Paid Strategist is a client-facing role responsible for crafting and managing paid social strategies and budgets across LinkedIn and other platforms.

The role focuses on delivering high-performance paid social campaigns for mid-market and enterprise clients, with opportunities to collaborate across divisions and travel for client